Kjell Grønhaug

Professor Emeritus Kjell Grønhaug

+47 55 95 94 60
Strategy and Management
Marketing Research Consumer Behavior Marketing Strategy Research Methods

Selected publications

Author(s) Title Publisher
Slettli, Viktoriia Konovalenko; Bourmistrov, Anatoli; Grønhaug, Kjell Constructing accountability for intellectual capital in accountability settings: coupling of spaces and logics Electronic Journal of Knowledge Management Volume 16 (2); page 99 - 112; 2018
Xie, Chunyan; Bagozzi, Richard P; Grønhaug, Kjell The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences Journal of Business Research; 2018
Kolltveit, Bjørn Johannes; Reve, Torger; Hennestad, Bjørn Wessel; Grønhaug, Kjell Strategic renewal through large projects - Building a new campus Beta Volume 31 (2); page 138 - 158; 2017
Xie, Chunyan; Grønhaug, Kjell Corporate identity and corporate performance : conceptual issues and an empirical illustration Beta Volume 31 (1); page 43 - 64; 2017
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