Kjell Grønhaug

Professor Emeritus Kjell Grønhaug

E-mail
Kjell.Gronhaug@nhh.no
Telephone
+47 55 95 94 60
Department
Strategy and Management
Office
E364
Expertise
Marketing Research Consumer Behavior Marketing Strategy Research Methods

Selected publications

Author(s) Title Publisher
Xie, Chunyan; Grønhaug, Kjell Corporate identity and corporate performance : conceptual issues and an empirical illustration Beta Volume 31 (1); page 43 - 64; 2017
Kolltveit, Bjørn Johannes; Reve, Torger; Hennestad, Bjørn Wessel; Grønhaug, Kjell Strategic renewal through large projects - Building a new campus Beta Volume 31 (2); page 138 - 158; 2017
Xie, Chunyan; Grønhaug, Kjell The Impact of Consumption Situations and Culture Differences on Decision Making in Food Prosumption The Nordic Journal of Business Volume 66 (3); page 158 - 176; 2017
Ims, Knut O. J.; Grønhaug, Kjell Responsible Hospitality: Carlson Rezidor Progressive business models; page 241 - 262; 2017
More publications in Cristin