Associate Professor II Alexander Farestvedt Hem
- Alexander.Hem@nhh.no
- Department
- Strategy and Management
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Hem, Alexander Farestvedt; Supphellen, Magne | Developing and testing a typology of brand benefit differentiation | Journal of Product & Brand Management Volume 31 (2); page 238 - 251; 2021 |