Associate Professor II Alexander Farestvedt Hem
- Alexander.Hem@nhh.no
- Telephone
- +47 55 95 90 54
- Department
- Strategy and Management
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Hem, Alexander Farestvedt | Merkedifferensiering: Hvorfor unik ikke nødvendigvis er best | Magma forskning og viten Volume 26 (2); page 96 - 103; 2023 |
| Hem, Alexander Farestvedt; Hem, Leif Egil | Merkeaktivisme – muligheter og utfordringer | Magma forskning og viten Volume 26 (1); page 122 - 130; 2023 |
| Hem, Alexander Farestvedt; Supphellen, Magne | Developing and testing a typology of brand benefit differentiation | Journal of Product & Brand Management Volume 31 (2); page 238 - 251; 2021 |