Yuppies (blåruss) critically important to society

27 August 2020 12:23

Yuppies (blåruss) critically important to society

Ola Kvaløy: This year, when we really got to learn which jobs that are critically important to society, the interest in studies in economics and administration reaches new heights.

Candidates in economics and business administration are sometimes, somewhat patronizing, referred to as "blåruss" (yuppies), due to their presumptiv lack of wit and understanding of society. However, that is a considerable underestimation, Ola Kvaløy writes.

His chronicle Den samfunnskritiske blårussen (in Norwegian) was published in Dagens Næringsliv on 20 August, 2020.