New Business Development in Practice

NBD405 New Business Development in Practice

Autumn 2019

Spring 2020
  • Topics

    The purpose of the NBD in Practice course is to provide students a platform where they can work on practice-based new business development projects in collaboration with a Norwegian startup. In these projects, an academic mentor will guide the student teams throughout the semester. In this course, NHH collaborates with key actors in the Entrepreneurial Ecosystem like VIS (formerly known as BTO - Bergen Teknologioverføring), StartupLab in Oslo, Innovation Norway, and Connect Vest. 

    The practice course starts in the first week of the semester (week 2 starting on the 7th of Januar) with compulsory seminars that go in depth on topics necessary for completing a project and for adhering to the profile standards for project discipline. During these seminars the student groups:

    • will meet with representatives of the startup and be introduced to the new business development problem/challenge.
    • attend a skill seminar in teamwork and team management skills.
    • attend seminars focusing on methods and guidelines to work with a real-life project.

    During the introduction week, the course coordinator orchestrates the forming of student teams and matching of student teams with a case project. Following this mandatory introduction week, students work actively with the startup in addressing the new business development challenge that the startup is confronted with. In the remainder of the semester, the students have to attend and participate in a series of short seminars, guest lecture and business case analyses as well as partake in a network event. The course will conclude with a presentation of the assignment in front of an expert panel.

    For more information please see: (copy URL)


    Due to mandatory attendance at the first lecture, registration will be closed Tuesday 8. January.



    To make sure we have enough startup and mentors we need to know roughly how many students plan to take part in the course. For this reason we opened up a registration form where you can indicate an expression of interest.  You can indicate your expression of interest folllowing this link: (copy URL). Deadline for indicating this expression of interest is the 23rd of November. Please contact the course coordinator if you have any further questions.


    Students who are enrolled in the Norwegian School of Entrepreneurship (Gründerskolen) can take this course as a introductory course (forkurs) to Gründerskolen.

  • Learning outcome

    Knowledge outcomes

    Upon successful completion the candidate:

    • has advanced knowledge about new business development processes and how new business models /projects are developed.
    • is able to make critical reflections regarding his/hers practice-based learning.
    • has highly developed knowledge of what kind of resources, networks, competences and strategies that is necessary to advance innovative and entrepreneurial ideas.


    Skills outcome

    Upon successful completion the candidate:

    • has acquired skills in applying theories, knowledge and tools relevant within innovation, entrepreneurship and new business development.
    • is able to take a position in a student team and participate in interactive processes with mentors and other networks.
    • is able to take strategical and knowledge-based decisions during the project process.
    • can access and mobilize the necessary external resources, knowledge and networks


    Competence outcome Upon successful completion the candidate:

    • can plan and execute various tasks, both individually and in groups, that take place over a longer period of time and which are in line with ethical requirements and guidelines.
    • is able to disseminate knowledge on theories, problems and solutions in writing, orally and other relevant means.
    • can exchange viewpoints and experience with others based with the point of departure in theories within innovation and entrepreneurship with the purpose to develop good practice.
    • is able to develop a new business development idea into an advanced business plan/business model.
    • is able to mobilize necessary resources to advance project-based assignments.
    • is able to take strategically and knowledge-based decisions to develop the new business development plan.

  • Teaching


    In the start of the semester, the students participate in a series of compulsory whole-day seminars where they are introduced to:

    • Design Thinking
    • Business Models and Lean Startup
    • Team and Team management
    • Networking

    During this first week students are placed into teams and are introduced to a startup. This introductory week is crucial and attendance is compulsory.


    In addition to this mandatory introduction week we have a couple of shorter seminar sessions spread out over the semester with the following later in the semester witht he following topics:

    • Presentation and Pitching Techniques
    • Business Case analysis on Norwegian Startups
    • Participating in a network event


    At the end of the semester, student groups have to present the assignment in front of an expert panel.


    Thoughout the course the group works on a case assignment in close collaboration with a Norwegian Startup. All groups are assigned a mentor that guides them through the process. 

  • Credit reduction due to overlap

    Dersom du har Gründerskolen som støtteprofil kan NBD405 ikke inngå som valgemne.

  • Requirements for course approval

    The schedule requires a significant effort from the candidates, both during and between the gatherings. It is therefore necessary that each group agrees with a group leader who manages the work in the future. At each gathering, the groups will have to account for the progress of the work. The course has been set up interactively, which involves extensive contact between students, startups and course managers.

    Consequently, the course approval is based on the following:

    • participation in the group work;
    • participation during the startup week and seminar series is mandatory; and 
    • participation in the group presentation.

    Course approval is valid for one semester.

  • Assessment

    Exam in three parts:

    1)     Project report (team work) (60% of the final assessment).

    2)     One individual reflection report of the final assessment (10% of the final assessment).

    3)     Presentation and oral examination of the business model/project results to an expert panel (team work) (30%of the final assessment).

    All elements has to be taken in the same semester, and in the semester you attend class.

  • Grading Scale


  • Literature


    Obligatory articles and book chapters will be made available on Canvas. With the exception of the reading for the first seminar, the articles will be posted.  


ECTS Credits
Teaching language

Spring. Offered spring 2019.

Course responsible

Spring 2019: Bram Timmermans, Department of Strategy and Management, NHH