New Business Development in Practice

NBD405 New Business Development in Practice

  • Topics


    Preliminary course description

    The purpose of the NBD in Practice course is to provide students a platform where they can work on practice-based new business development projects. Students work in interdisciplinary teams, which is made possible through the colloboration with the Western Norway University of Applied Sciences (HVL). In these projects, a corporate and an academic mentor will guide the student teams. A corporate mentor in the case company facilitates and supervises the students interaction with the case company. In addition, s/he shares his/her experience with the student team and provides council to the students. The academic mentor provides advice and council to secure the academic dimension of the project.

    The practice course starts with compulsory whole-day seminars that go in depth on topic necessary for completing a project and for adhering to the profile standards for project discipline. During these seminars the student groups:

    • will meet the (corporate) mentor who will introduce them to the company, the new business development problem/challenge.
    • attend a skill seminar in teamwork and team management skills.
    • attend a skills seminar focusing on methods and guidelines to work with a real-life project.

    During the seminar section, the course coordinator orchestrates the forming of student teams and matching of student teams with a case project.

    To assure a close interaction with the case organization, and that way get insights in real-life processes, students are required to:

    • spend at set amount of days at the company throughout the semester. This allows them to interact with management and employees to obtain data and information relevant for the project.
    • hold regular status seminars for the case companies, and mentors, reporting about their progress.

  • Learning outcome

    Learning outcome

    Knowledge outcomes

    Upon successful completion the candidate:

    • has advanced knowledge about new business development processes and how new business development are developed in an advanced business plan.
    • is able to make critical reflections regarding his/hers¿ practice-based learning.
    • has highly developed knowledge of what kind of resources, networks, competences and strategies that is necessary to advance innovative and entrepreneurial ideas.

    Skills outcome

    Upon successful completion the candidate:

    • has acquired skill in applying theories, knowledge and tools relevant within innovation, entrepreneurship and new business development.
    • is able to take a position in a student team and participate in interactive processes with mentors and other networks.
    • is able to take strategical and knowledge-based decisions during the project process.
    • can access and mobilize the necessary external resources, knowledge and networks .

    Competence outcomeUpon successful completion the candidate:

    • can plan and execute various tasks, both individually and in groups that take place over a longer period of time and which are in line with ethical requirements and guidelines.
    • is able to disseminate knowledge on theories, problems and solutions in writing, orally and other relevant means.
    • can exchange viewpoints and experience with others based with the point of departure in theories within innovation and entrepreneurship with the purpose to develop good practice.
    • is able to develop a new business development idea into an advanced business plan.
    • is able to mobilize necessary resources to advance project-based assignments.
    • is able to take strategically and knowledge based decisions to develop the new business development plan.

  • Teaching


    Seminar sessions and group work.

  • Requirements for course approval

    Requirements for course approval

    The course has been set up interactively, which involves extensive contact between students, companies and course managers. Consequently, the course approval is based on the following:

    • participation in the group work
    • handing in of the group-based assignment, and
    • active participation in the seminars.

  • Assessment



  • Grading Scale

    Grading Scale


  • Semester



  • Literature




ECTS Credits
Teaching language

Course responsible

Inger Beate Pettersen