Capturing customers’ voice in innovations

View the seminar live on vimeo


When so many innovation ideas and entrepreneurs flop in the market, could one reason be that firms and start-ups fail to early include the customer in the equation? In this webinar we will hear from voices who feel passionate about customers, who have developed a methodology for successfully bringing ideas to market, and who look to the horizon to detect changes in customers’ needs and desires as input to innovations.


A panel discussion moderatet by NHH-Professor and DIG director Tor Wallin Andreassen.


Director Bulder Bank, Torvald Kvamme

Partner Askeladden & Co, Harald Aalvik

NHH-Professor, Helge Thorbjørnsen

SNF Researcher, Monica Rydland