Marketing has not been what it was 10 years ago (or even 5 for that matter). It’s time to get digitally upskilled and be bold about your digital skills. L’Oréal has developed in conjunction with General Assembly a digital assessment that covers important skills needed to support a digital marketing campaign.
During this skill seminar, L’Oreal’s Group Digital Director for the Nordics will upskill participants in six important digital marketing topics in order to be ready to take the Certified Marketing Level 1 (CM1) assessment. The test will assess basic proficiency across six key areas in digital marketing: digital advertising, direct marketing, content marketing, mobile marketing, social and multichannel.
What’s in it for participants?
- inside information on how digital marketing is used at L’Oreal
- The CM1 will allow participants to reveal their digital strengths and take the opportunity to build new digital skills.
- The CM1 is not L’Oréal specific: participants leverage their DM1 score on their résumé as proof of their digital competencies.