Strategy for NHH 2014 - 2017

Strategy for NHH 2014 - 2017

NHH's strategy defines purpose and vision, values, aims and objectives and strategic priority areas.

Purpose and vision

NHH will be a driving force for development in business and society and will educate people for the purposes of value creation and sustainable development. NHH will be among the leading business schools in Europe and at the top level internationally in selected areas.

  • Purpose and vision in more detail

    Purpose and vision in more detail

    NHH is a business school that is engaged in education, research and dissemination at all levels in the field of economics and business administration. Business schools are characterised by close links with the business community and society as a whole. Relevance and interdisciplinarity are emphasised in study programmes, research and dissemination.

    Through its affiliation to the CEMS alliance, NHH is among the best business schools in Europe. NHH's EQUIS accreditation is based on a thorough, overall assessment of business schools in an international context. A full five-year EQUIS accreditation is a necessary precondition for being one of the leading business schools in Europe.

    NHH also aims to be at the top level internationally in selected areas. This will require systematic efforts to identify areas that have such potential and to facilitate their development to the top international level.


Quality, high ethical standards and dedication to common goals characterise all activities at NHH. Students, staff and others members of the NHH community are committed, open and ambitious.

  • Values in more detail

    Values in more detail

    There is a strong quality culture at NHH, and the school expects high quality in all its activities. This means that the school's research, teaching and dissemination activities must be of a high academic standard and that the administrative support functions must have the required expertise and sufficient capacity.

    Each member of the academic and administrative staff must ensure that all activities are based on ethical evaluations. Such evaluations are a key factor in decision-making at all levels at NHH. NHH's activity will be based on the principle of free and independent research.

    However, academic freedom must be exercised within ethical limits and in a manner that serves the interests of the discipline, the NHH community and society as a whole. Ethical evaluations and dilemmas are included in teaching at all levels.

    The school's organisational culture and working environment are characterised by the ability and will to advance NHH's common goals and ambitions. This is based on the efforts made by students and staff to promote the interests of the community.

    The NHH community comprises students, staff and others who regard themselves as part of the community at NHH.

    The value committed is about identifying with the institution, contributing to a high level of activity and playing an active part in the life of the community.

    The value open reflects a number of qualities that characterise members of the NHH community:

    • they are intellectually open and eager for knowledge
    • they are inclusive
    • they are internationally oriented
    • there is open communication, both internally and externally.

    The value ambitious reflects the fact that individuals set high goals for themselves and for the institution.

Aims and Objectives

NHH has defined main aims and obejctives in four areas.

  • Education


    NHH will provide education at a high international level.

    Objective 1: Admission quality

    Study programmes will be the clear first choice in the fields of economics and business administration and will attract the best Norwegian students and highly qualified international students.

    Objective 2: Quality of studies

    Teaching, study programmes and the study environment at NHH will be on a par with the best international institutions in its fields.

    Objective 3: Graduate quality

    NHH graduates will be preferred in the national labour market and will be attractive in the international labour market.

    NHH's teaching will be research-based and have ambitious learning goals. All courses will have a good educational design and will be taught in an inspiring manner, while striking a balance between theory and practical application.

    The development of teaching methods will be emphasised in the years ahead. The school will make active use of benchmarking in order to compare itself with and learn from other recognised educational institutions. In the next four-year period, overall assessments will be carried out of the bachelor, master's and executive programmes, and the conclusions from these evaluations will provide important input in connection with possible structural changes to the programmes.

    NHH students are highly attractive on the Norwegian labour market. In the future, NHH wishes to take steps to facilitate a higher proportion of graduates choosing the international labour market. Among other things, this will entail improving the students' communication skills, making more use of international guest lecturers, establishing closer contact with international companies and giving students relevant career guidance.

    NHH has one of the most attractive study environments in Norway. The student association (NHHS) and its activities are an important part of the study environment, and the cooperation between NHH and NHHS must be further developed in order to enhance this unique competitive advantage.

    NHH and NHHS will cooperate with a view to increasing the integration of international students at the school and creating a more international student environment. This is important if we are to recruit more of the best qualified students in the international market.

  • Research


    NHH will be an internationally recognised research institution with expertise at the highest international level.

    Objective 1: Breadth

    NHH will be the leading and most comprehensive academic environment within the fields of economics and business administration in Norway.

    Objective 2: Special areas of expertise

    NHH will be at the highest international level in selected research fields.

    Objective 3: Relevance

    Relevant, innovative and independent research will be a cornerstone of NHH's academic development.

    Objective 4: Researcher training

    The PhD programme will be closely integrated with the research activities at NHH.

    NHH aims to be an internationally recognised research institution. Academic breadth and specialisation of research are both important preconditions for achieving this goal. Research is a key task in all the departments, and each department must be able to demonstrate both academic breadth and specialisation in selected areas. Specialisation can take place among individual researchers and small groups, as well as in selected fields. NHH will offer framework conditions for research that make the school an attractive workplace for outstanding researchers.

    NHH will increase the number of publication points per member of its academic staff as well as the proportion of staff that contribute to such publications. The school also sees it as important that members of staff publish in top international journals, because this is a generally accepted measure of quality. International expertise and thematic priorities will be reflected in regular publication in the most prestigious journals. NHH's publications will be on a par with the best business schools in the Nordic countries. International benchmarking will be an important means of assessing goal attainment.

    Relevant, innovative and independent research are a precondition for the school's continuing development, and it will form the basis for good research-based teaching at all levels, while also contributing to new insight into business and society. Together with SNF, the Centre for Applied Research at NHH , the school will conduct high-quality research in the whole spectrum from basic research to applied research. NHH will collaborate extensively with leading international researchers and research institutions. The school’s goal is to increase externally funded research, including EU-funded research, by succeeding in the national and international competition for research funding.

    The teaching at NHH is research-based. Among other things, this means that the students are a resource that should be integrated in research. This will also help to stimulate interest in taking a PhD in the future. Researcher training will be an integral part of the research carried out at NHH through PhD students being affiliated to research groups at the departments and cooperating with other members of the academic staff on projects and publications.

  • Knowledge dissemination and public relations

    Knowledge dissemination and public relations

    NHH will actively disseminate research-based knowledge.

    Objective 1: Research dissemination

    NHH will enhance the public debate and raise its profile nationally and internationally though the dissemination of the school's research.

    Objective 2: Communication

    NHH's communication will be independent, transparent and trustworthy.

    Objective 3: External relations

    The NHH group will have close and broad cooperation with business and the public sector.

    NHH's reputation primarily depends on its research and teaching results. Highlighting research and education at the school and raising its public profile will help to increase awareness of and recognition of NHH at home and abroad.

    NHH's staff will take part in the public debate, contribute to the dissemination of research-based knowledge to the general public and otherwise participate actively in fields in which research-based expertise is in demand. The school's position is highlighted and strengthened by members of its staff using their expertise to participate in expert committees, boards and councils.

    The principle of free and independent dissemination will form the basis for NHH's activity. The principle of transparency means that NHH will be an open and accessible institution that emphasises good dialogue with society at large. Information and knowledge disseminated by NHH must be of high quality and be correct, verifiable and reliable.

    The school will develop its cooperation with the business community and the public sector, and wishes to be a preferred partner. Close and good cooperation with the business community and the public sector is important to many of the school's core activities. NHH will contribute to society developing in a positive direction by cooperating with the business community and the public sector. This cooperation will be strengthened by focusing on more and broader agreements that encompass education, research and dissemination, both nationally and internationally.

  • Organisation and resources

    Organisation and resources

    NHH will have an efficient and goal-oriented organisation that facilitates core activities.

    Objective 1: Human resources

    NHH will employ highly qualified and motivated staff in all parts of the organisation and promote diversity and equality.

    Objective 2: Organisation

    NHH will be characterised by a high level of competence, efficient work processes and the ability and will to promote NHH’s common goals and aspirations.

    Objective 3: Finances

    NHH will have budgetary and financial systems that combine long-term planning with a flexibility that allows for further development and innovation.

    Objective 4: Infrastructure

    NHH's infrastructure will be of a standard that underpins the institutions high ambitions.

    It is important for NHH to be an attractive workplace for highly qualified people in both administrative and academic positions. The school wishes to encourage diversity as regards nationality, ethnicity and gender. It is particularly important for the school to recruit academic staff at a high international level and to increase the proportion of women among academic staff in permanent positions.

    All entities at NHH must take a long-term and coherent approach to staffing, which also entails planning the professional development of individual members of staff. Steps will be taken to ensure a good working environment and positive cooperation between colleagues.

    NHH will have good internal communication, and responsibility for communication and expectations of the individual students and members of staff must be clarified. The school will develop arenas for communication and cooperation between different entities that contribute to good work processes and to the attainment of common goals.

    Work processes must be efficient and rational and of high quality throughout. In terms of quality and efficiency, NHH's administration must be on a par with the leading international institutions.

    NHH will have a sound financial basis that ensures that it has the resources necessary to perform its core tasks: teaching, research and dissemination. Long-term financial planning gives the school a stable and predictable framework on which to base its activities.

    Continuous efforts must be made to further develop the infrastructure, rationalise the use of resources by the organisation and increase revenues from externally funded activities.

Strategic priority areas

NHH will have a special focus on four areas over the next four years.

  • Internationalisation


    Internationalisation will permeate the organisation, be integrated into all activities and enhance quality improvements and the school’s international reputation.

    NHH will have an international academic and teaching environment with well-integrated international faculty and international students.

    The students will be encouraged to acquire international experience through exchanges, the CEMS programme, double degrees and practical experience in international companies.

    NHH will also help students who wish to pursue an international career.

    NHH will contribute to increased cooperation and interaction between institutions, business partners and students through active participation in CEMS.

    International accreditations and benchmarking will play an important role in the further development of NHH's international profile.

  • Quality of studies

    Quality of studies

    NHH aims to provide teaching, study programmes and a study environment on a par with the best international institutions in its fields.

    Benchmarking will be used to a greater extent than previously to evaluate the school’s performance against this aim.External impulses must be assessed and reworked so that they can be translated into local solutions.

    The development of teaching methods will be emphasised in the years ahead. In light of the rapid development of new teaching technology, it is crucial to develop competence in the use of digital learning resources.

    Emphasis will be placed on integrating such resources in practical teaching in the best possible way.

  • Special areas of expertise

    Special areas of expertise

    One of the goals of research at NHH is that the school will be an international leader in selected areas.

    Systematic efforts will be made to identify areas that have such potential and the school will facilitate the development of these areas to the highest international level.

    Special areas of expertise are areas in which NHH can demonstrate excellence internationally within a clearly defined field or through an interdisciplinary, thematic research initiative.

    This may take the form of an institutional centre of excellence or a group of researchers with the potential to promote NHH nationally and internationally.

    The selected areas can be in fields where NHH is already at the highest levels internationally, areas with a clear potential or areas where the school considers it strategically important to be an international leader.

  • Corporate relations and partnerships

    Corporate relations and partnerships

    In dialogue and cooperation with external stakeholders, NHH will contribute to positive development in society.

    Cooperation with business and the public sector will be strengthened by, amongst other things, focusing on more and broader agreements that include education, research and dissemination, both nationally and internationally.

    NHH Executive, which has responsibility for important aspects of the school's external relations, will contribute to skills development in the business community and the public sector, and to increasing the school's income from external sources.

Download NHH's strategy document for 2014- 2017 (pdf 2 mb)