- It’s a bad day if I haven’t written

Collage of photos from seminar showcasing Tor Wallin Andreassen
Tor Wallin Andreassen enjoyed his parting seminar as he turns 70, with Ronald Rust (2nd left) and many others wanting to thank him for his work and dedicated reserach. All photos: Ingunn Gjærde
By Arent Kragh

8 May 2025 11:36

- It’s a bad day if I haven’t written

Founder and one of the most prominent professors of DIG, Tor Wallin Andreassen marked his retirement from academia wowing to keep up the habit of a lifetime – writing and sharing insights, thoughts and opinions. A day without writing is a bad day, he said.

Handshake between Helge Thorbjørnsen and Tor W. Andreassen
One wellwisher was incoming Rector, Helge Thorbjønsen, with a gift adding to Andreassen's wardrobe of headwear

Turning 70 this spring, his tenure as a professor at the Department of Strategy and Management at the NHH ends in May. A highlight of his career was to first take over as the leader of the SFI CSI and then establish the research centre Digital Innovation for Sustainable Growth (DIG). Both during this period and through the rest of his academic career, Andreassen proved to be one of the most productive and profiled academics in his field and generally at NHH.

From dissertation to retirement

Tore Hillestad and Tor W. Andreassen
Gifts of headwear seemed to be the order of the day. Here Tore Hillestad of NHH Executive presents a new rain hat.

The occasion was marked by colleagues and research fellows from NHH and beyond with a special seminar in Tor’s honour. A key-note speech came from Professor Roland Rust of the University of Maryland. He said he had followed Tor’s career full circle, as he was opponent at the dissertation for Andreassen’s PhD-thesis, and now he addressed him at the end of his academic career. Rust shared some of the latest insight into the development of an empathetic AI and how AI is developing to cope with human emotions and thus could have a major impact on the services industry.

The seminar centred on topics from Tor Wallin Andreassen’s research over many years, and how current researchers have taken inspiration from and will carry on research within the same fields on AI-development, innovation in business and the importance of customers’ views and priorities.

AI: The latest step in a long quest

Hear Professors Tor Wallin Andreassen of NHH and Mohamed Zaki from the Cambridge Service Alliance in conversation on what the newest AI-agents are all about. The same quest as the early robots – mimicking humans.

Joining investment firm

Tor also revealed that even if he closes the door to the academic sector, he will continue his work to help innovate and develop Norwegian businesses. He will join the investment company Digital insight as a partner. – We shall invest in innovative startups and help them grow. I will continue to work with Open Innovation Lab Norway. Here I can continue to use my curiosity and continue writing and teaching, he says.

award

Recycling wins

Based on surveys where a total of 23,000 customers provided their feedback on a wide range of Norwegian companies, the verdict is clear. Tise, with its solution for buying and selling used clothing, is the winner.

He does admit however, that he will miss his colleagues and the many stimulating conversations with them and with students.