Bridging the data divide between practitioners and academics
Approaches to collaborating better to leverage each other’s resources.
DIG article selected for Emerald Literati Award!
DIG congratulates Professor Tor W. Andreassen and his co-writers with the Highly Commended Paper Award 2020 for the article “Bridging the data-divide between practitioners and academics: approaches to collaborating better to leverage each other’s resources’.
Many organizations drown in data while seeking managerially relevant insights.
At the same time academics deal with decreasing respondent participation and escalating costs of data collection while seeking to increase the managerial relevance of their research.
Against this background a recently published article in Journal of Service Management investigates how practitioners (data gatherers) and academics (data hunters) can collaborate and leverage each other’s resources for the joint benefit. Amongst other areas the article investigates the problems with regards to choosing a research problem and how to overcome them.
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