Øystein Foros and Hans Jarle Kind on "exclusive eyeballs"
In a recent column on VOXEU, Øystein Foros and Hans Jarle Kind write together with Simon Anderson from the University of Virginia on "exclusive eyeballs."
Media platforms traditionally delivered the widest possible audience to advertisers. This column argues that the arrival of digital competition in media has created a battle for ‘exclusive eyeballs’ – a niche audience not shared with competitors. While this increases diversity in the media, it also incentivises media outlets to polarise to attract specific groups, and to create echo chambers to retain them.
The full article can be found on VOXEU.org.