PERCEIVED INNOVATIVENESS 2025 Results

Perceived Innovativeness measures the degree to which customers view firms as innovative. A high score on this index means that customers perceive a company as a market driver and game changer.

PERCEIVED INNOVATIVENESS 2025
1. Tesla	78.6
2. Bulder	78.2
3. Vipps	71.9
4. Tise	70.7
5. IKEA	70.1
6. Tibber	67.7
7. Oda	67.0
8. Airbnb	65.6
9. finn.no	64.4
10. Nordic Choice	62.4
11. Dr Dropin	62.2
12. Hyre	61.4
13. Easee	61.0
14. Flytoget	60.8
15. Bilia(Volvo, BMW, Toyota og Lexus)	60.3
16. NRK	59.5
17. OBOS	59.3
18. Farmasiet.no	58.8
19. Komplett	58.6
20. Netflix	58.3
21. Stormberg	57.6
22. Onecall	57.3
23. Ice	56.5
24. Fjellsport	56.4
25. Foodora	55.7
26. Telenor Mobil	55.5
27. Talkmore	55.4
28. Lyse	55.3
29. Sparebank1	55.3
30. Altibox	55.2
31. Zalando	55.1
32. Eviny fra BKK	54.8
33. MøllerGruppen	54.3
34. Norwegian	53.9
35. DNB	53.1
36. If	52.8
37. Telia	52.6
38. Posten	52.6
39. Gjensidige	52.2
40. Aftenposten	52.1
41. Power	52.1
42. TV2	52.0
43. VG	51.9
44. Bohus	51.9
45. Coop Obs!	51.7
46. Skatteetaten	51.7
47. T-We	51.6
48. Elkjøp	51.3
49. H&M	51.3
50. Meny	51.2
51. XXL	51.1
52. Dagens Næringsliv	51.0
53. Nordea	50.9
54. Storebrand	50.9
55. Vinmonopolet	50.9
56. Sbanken	50.4
57. Widerøe	50.4
58. Thon	50.1
59. Fjordkraft	50.0
60. Scandic	49.9
61. Extra	49.8
62. Telia (internet)	49.6
63. SAS	49.3
64. Bergen kommune	49.2
65. Hafslund Strøm	49.1
66. Dressmann	49.1
67. Apotek1	49.0
68. Rema 1000	48.9
69. Tryg	48.9
70. Ruter	48.9
71. Skyss	48.9
72. Kiwi	48.8
73. Spar	48.6
74. Intersport	48.3
75. NorgesEnergi	48.3
76. Skeidar Living	47.8
77. Sport1	46.8
78. Fremtind	46.6
79. Vitus	46.3
80. Cubus	45.6
81. VY Tog	44.8
82. Coop Mega	44.6
83. SJ	44.1
84. NAV	41.9
85. Coop Prix	41.0
86. GoAhead	39.3

Innovativeness
	100-75
	74-65
	64-60
	59-50
	49-45
	44-40
	39-0