PERCEIVED INNOVATIVENESS 2024 Results

Perceived Innovativeness measures the degree to which customers view firms as innovative. A high score on this index means that customers perceive a company as a market driver and game changer.

PERCEIVED INNOVATIVENESS 2024
1. Tesla	78.8
2. Tise	73.6
3. Bulder	71.1
4. IKEA	69.8
5. Tibber	69.4
6. Oda	68.2
7. Vipps	68.2
8. Airbnb	64.9
9. Hyre	64.7
10. finn.no	64.6
11. Dr Dropin	63.7
12. Easee	63.6
13. Nordic Choice	60.3
14. Farmasiet.no	60.1
15. Stormberg	59.5
16. OBOS	58.9
17. Onecall	58.7
18. Ice	58.4
19. Komplett	58.0
20. Flytoget	57.8
21. Netflix	57.7
22. Fjellsport	57.6
23. Bilia (Volvo, BMW, Toyota og Lexus)	56.5
24. Telenor Mobil	55.4
25. Foodora	55.3
26. NRK	55.0
27. Norwegian	55.0
28. Gjensidige	54.6
29. XXL	54.6
30. Telia	54.2
31. Altibox	53.5
32. Zalando	53.4
33. Sparebank1	53.1
34. Lyse	52.8
35. Talkmore	52.2
36. Bohus	51.9
37. Thon	51.9
38. If	51.8
39. Coop Obs!	51.7
40. DNB	51.4
41. Posten	51.4
42. Aftenposten	51.3
43. VG	51.3
44. Storebrand	51.2
45. TV2	51.1
46. Sport1	50.6
47. Power	50.5
48. Dagens Næringsliv	50.4
49. Elkjøp	50.4
50. Nordea	50.3
51. Tryg	50.3
52. Eviny fra BKK	50.0
53. Fjordkraft	50.0
54. Kiwi	50.0
55. Meny	49.7
56. Intersport	49.4
57. SAS	49.1
58. Telia (internet)	49.1
59. Scandic	49.0
60. Widerøe	48.9
61. NorgesEnergi	48.8
62. H&M	48.7
63. Hafslund Strøm	48.6
64. MøllerGruppen	48.5
65. Apotek1	48.4
66. Dressmann	48.2
67. Skyss	48.2
68. Rema 1000	48.0
69. Coop Extra	47.8
70. Ruter	47.6
71. Bergen kommune	47.4
72. Vitus	47.1
73. Spar	46.9
74. Sbanken	45.3
75. Cubus	45.1
76. Coop Mega	44.7
77. SJ	44.4
78. VY Tog	43.9
79. GoAhead	41.7
80. Coop Prix	38.8

Innovativeness
	100-75
	74-65
	64-60
	59-50
	49-45
	44-40
	39-0