About time
On Friday November 28th Simen Bø will hold a trial lecture on a prescribed topic and defend his thesis for the PhD degree at NHH.
Essays on Morality and Wellbeing
On Wednesday 10 December Olivia Kim will hold a trial lecture on a prescribed topic and defend her thesis for the PhD degree at NHH.
What does it mean to live a “good life”?
In her dissertation, Olivia Kim explores the relationship between moral decision-making and the effects on the mental, physical, and emotional well-being in the consumer behavior context.
The first article explores how some activities that offer elements of moral, intellectual, or spiritual improvement (edifying) has inspiriting (to infuse spirit or life into; enliven) influence on consumers compared to activities that simply give into the lower pleasures (gratifying) in 5 studies (N=1610).
The second article investigates through a large study (N = 5,091) whether people recalling past moral behavior influences subsequent actions. It finds a strong and consistent effect of recalling moral behavior leading to more moral actions.
The third article looks at the unintended consequences of advertisement prices on the overall happiness and wellbeing of consumers (regardless of purchase decision).
The fourth article explores the relationship between the anthropomorphizing of firms and how they are perceived by the consumers when the companies have morally misconducted themselves.
Using the morality lens, she has been able to address many of the questions about why we should “do the right thing” and what does it mean to “do the right thing”.
Especially in the age of rampant consumerism coupled with increasing rates of depression and anxiety in the modern world, Kim believes reaching back to the ancient wisdom from the likes of Plato, Aristotle, and Confucius can be a helpful way to ground ourselves and reflect on what truly makes us happy and contributes to our mental, physical, and emotional well-being. She especially believes that answering these questions using experimental methods to really understand the mechanisms of why we make the choices that we make is the best way to inform ourselves to make better choices in life.
Prescribed topic for the trial lecture:
"The morality-technology dilemma in marketing and consumer behavior: Is the development of AI solutions moral or immoral?"
Trial lecture:
Aud N, 10:15
Title of the thesis:
"Essays on Morality and Well-being"
Defense:
Aud N, 12:15
Members of the evaluation committee:
Professor Marcus Selart (chair of the committee), Department of Strategy and Management
Professor Femke van Horen, Vrije Universiteit Amsterdam
Professor Irene Scopelliti, Bayes Business School, City, University of London
Supervisors:
Professor Helge Thorbjørnsen (main supervisor), Department of Strategy and Management
Associate Professor Minah Jung, New York University
The trial lecture and thesis defense will be open to the public.
Uncertainty in the Green Transition
On Wednesday 3 December Ingrid Emilie Flessum Ringstad will hold a trial lecture on a prescribed topic and defend her thesis for the PhD degree at NHH.