Structure of the program

The Executive MBA in Seafood Management is for people who want to pursue a career in the seafood industry or related industries, where the need for strong management skills and sustainable innovation is increasingly important to succeed in a highly competitive environment.

  • Goals for the programme

    Goals for the programme

    The program aims at preparing professionals for senior management positions in the seafood industry and related sectors, by providing in-depth knowledge and expertise across key areas such as economics, strategy, management, marketing, finance, and accounting. The program augments this broad, general curriculum with a strong focus on the seafood industry, its challenges and opportunities. Innovation, sustainability and a global perspective are therefore main themes throughout the program. The program provides breadth and depth through coursework that is topical, relevant and tailored to address the critical issues of the seafood industry today and in the future.

    The program integrates theoretical and practical applications, and features engagement and networking among faculty members and experienced classmates. The goal is to provide relevant competence at a high academic level and to build a network for learning and further development both within and outside the classroom sessions. The group of participants is small and carefully selected, as we aim to bring together people from different regions and different parts of the global seafood industry, representing a broad set of expertise and experiences. This facilitates learning, stimulates discussions, and provides diverse perspectives on relevant business problems. This networking feature is an important learning factor, both during the program and after its completion.

  • Learning outcome

    Learning outcome

    The program aims at providing the participants with a broad base of managerial competence. After completing the program, participants should have achieved the following learning outcomes in terms of knowledge, skills, and general competence:


    • Candidates have an understanding at the strategic level of key business disciplines, such as economics, strategy, international business, management, marketing, accounting, and finance, and can apply essential elements to analyze and evaluate problems, and to construct and implement solutions in a business setting.
    • Candidates know the distinguishing features of the seafood industry, as well as the similarities with other industries, and understand the management implications of operating in natural resource-based industries.
    • The candidates can apply key models, principles and knowledge to other areas than those discussed in the program, both within and beyond the seafood industry.


    • Candidates demonstrate critical thinking; they can employ appropriate analytical models and apply critical reasoning processes to evaluate evidence, select among alternatives, and generate creative options promoting effective decision making.
    • Candidates can analyze and discuss the implications of innovation, new technologies and digitalization on their industry and organizations, and they know how to organize for, develop and implement innovations in an organization. 

    General competence

    • Candidates have teamwork and leadership skills; they can function in a variety of work groups using appropriate leadership skills and styles, collaborate well with others across cultures and different backgrounds, and effectively and appropriately structure teamwork.
    • Candidates understand the importance of behaving ethically and responsibly in their professional lives, and they recognize and can frame responses to sustainability challenges and opportunities in both their organizations and their communities.
    • Candidates possess effective communication skills and can write business documents and speak in groups and in public in a clear, concise, and analytical manner.
  • Programme organization

    Programme organization

    The program consists of four modules, each of which lasts one semester and includes a five-day module meeting. Two of the meetings take place at NHH and two meetings take place at collaborating educational institutions abroad. The program takes a flipped-classroom approach. Utilizing online learning technologies in this way allows students to conduct an extensive part of the overall workload between meetings, and enables us to spend the time during meetings on active dialogue and class discussions. This setup also facilitates broad international participation from around the world.

  • Assessment


    Students are assessed both individually and in groups during the program. During each module, students must write a paper on a prescribed topic, participate in the module meeting and complete assigned distance-learning assignments. In addition, students must submit their MBA thesis at the end of the program.

    The MBA thesis constitutes 4 ECTS per semester in modules 1-3, and 8 ECTS in the last semester (module 4), totaling 20 ECTS for the full program. The remaining course work accounts for 11 ECTS per semester in modules 1-3 and 7 ECTS in module 4, totaling 40 ECTS for the full program.

  • Distance-learning assignments

    Distance-learning assignments

    During each module, participants have to solve assignments related to the distance-learning materials, such as write-ups on business cases, presentations or online quizzes/tests.

    Assessment: Pass/fail.

  • MBA thesis

    MBA thesis

    As part of each module, students must write an independent paper where they apply the insights, methods and skills they have acquired in the respective module to analyze a company or organization of their choice. The paper is due at the end of each semester.

    Assessment: pass/fail.

    By the end of the program, each student should merge the four papers into a unified and coherent text, the MBA thesis. The complete thesis worth 20 ECTS is due towards the end of the fourth semester.

    Assessment: A-F grade scale.

  • Module 1: The seafood industry in a global context – economics, markets and sustainable resource management

    Module 1: The seafood industry in a global context – economics, markets and sustainable resource management

    Session location: NHH, Bergen

    The first module puts the seafood industry in a global context and presents the economic framework for modelling and analyzing markets related to seafood. The module gives an introduction of the program and of the industry. One part is primarily descriptive and historical, as it describes the broader industry context and shows how the seafood industry has evolved over time. A second part introduces relevant economic models and discusses how to apply them to analyze the seafood industry. First, we review economic models for understanding and analyzing the economic environment of an industry and a firm, including basic macroeconomics and microeconomic models of competition, markets, innovation, and consumer and producer behavior. Second, we look at the basics of resource and environmental economics, which are key elements for a complete understanding of seafood markets. Finally, we put the components together and illustrate how one can use various analyses of seafood markets to explain and predict market outcomes. This module focuses particularly on economics, markets, regulations, and sustainability.

  • Module 2: Strategic analysis and sustainable business models; finance and accounting

    Module 2: Strategic analysis and sustainable business models; finance and accounting

    Session location: Americas/Europe

    The second module ties the analyses of the external environment to strategic decision-making. We discuss the industry characteristics identified in module 1 in a strategic perspective with emphasis on how regulatory, political and cultural conditions influence financial performance in an industry and the strategic options available to a firm. The module presents strategic alternatives at both the corporate and business-unit levels and introduces innovative business models for the seafood industry and other relevant industries. The module also explores how firms can identify, develop and make use of resources and capabilities that will enable them to create sustainable competitive advantage. The module presents models for analyzing, rationalizing and organizing value creation processes and introduces value chain analysis as a way of understanding strategic and organizational choices, particularly tied to make-or-buy decisions. Module 2 also explores the connection between strategic thinking and sustainability, with emphasize on business-model opportunities to respond to current environmental and social challenges.

    Finally, this module introduces finance and accounting; two essential management tools that are critical for sound strategic decision-making. The basics of finance and accounting part focuses on understanding financial statements, gaining knowledge about various types of financing options, learning how to read and analyze balance sheets and assess cash flows, and how to set up and evaluate investment analysis.

  • Module 3: Leadership and international management

    Module 3: Leadership and international management

    Session location: Asia

    The third module is on international management, more specifically, on executing strategy in a global corporation. The module covers the basics of leadership, which includes an introduction to the major theories and styles of leadership. In addition, the module covers global strategy, which deals with how to identify and evaluate strategic options in a global context; international economics, including how to analyze the activities and factors that drive costs and revenues internationally, and how to design an effective global organization and manage geographically dispersed employees and activities. In this module, we also look at various decision-making processes and how culture plays into this, and we discuss the effects of culture on cross-cultural collaboration and communication.

  • Module 4: Marketing and innovation

    Module 4: Marketing and innovation

    Session location: NHH, Bergen

    The fourth module looks at how firms can develop capabilities for continuous change and innovation. Marketing is an important part of this, as every business must successfully market its products and services. The module offers the basics of marketing, which covers fundamental concepts, theories, and frameworks in marketing. We examine existing theories on development of innovations, including design thinking, managing for innovation, and organizational structures and processes that facilitate radical and continuous change and innovation. We probe the dynamics of such processes, discuss how firms can develop a capacity for change and explore common traps that can cause change efforts to fail. Finally, we look at how firms can build a strong brand and the linkages between brand, organizational culture, and identity.