Resett serving as an apprentice by Sofie Elise
Øystein Foros and Hans Jarle Kind: The debate concerning the advertisement boycott of Resett indicates that Petter Stordalen should call Don Draper, and that Resett should serve as an apprentice by blogger Sofie Elise Isachsen.
The setting in which an advertisement appears is crucial in order to reach the right audience and preserve a good reputation. Bloggers like Sophie Elise Isachsen understand this, Øystein Foros and Hans Jarle Kind write.
Their chronicle Resett i lære hos Sophie Elise (in Norwegian) was published in Dagens Næringsliv on May 3, 2019.