BUD1 Introduction to Business Administration is taught in the first semester, providing a broad understanding of firms and managerial decision-making. The course introduces key business and management accounting concepts focusing on topics such as cost analysis, budgeting and financial performance measures, investment analysis, and strategic performance management. The course also introduces sustainability and the triple bottom line (People, Planet, Profit) as well as the impact of digital technology on management accounting, as critical factors in modern business strategy.
Some of the questions we ask in BUD1, are:
How does the firm earn money? Which products or services drives the profitability of the firm?
What are the relevant costs and incomes that needs to be considered, when making decisions regarding production and pricing? How can new technologies influence the firms’ costs and revenues?
To investigate such questions, we introduce basic concepts from cost-theory and accounting, using a combination of lectures, flipped classroom and workshops.