AI for Organisations and Society: Challenges and Benefits
Recorded at the Norwegian School of Economics (NHH) on 5 May 2025, this conversation brings innovation scholar Professor Tor W. Andreassen (NHH) together with leading marketing and AI authority Professor Roland T. Rust (University of Maryland).
The two probe how artificial and generative intelligence are reshaping firms and societies. Guided by the DIG Research Centre, their dialogue demonstrates how data-driven, customer-centred innovation can unlock sustainable value and long-run growth in service industries while concurrently redefining social systems; they close with concise, actionable counsel for leaders determined to implement these technologies both responsibly and effectively.