Brandinnova is a research center at the Norwegian School of Economics with a focus on current branding-related issues. The purpose is to generate cutting-edge insights on how to make brands attractive in the modern economy, and contribute proactively to the development of advanced branding competence and skills in Norwegian companies. To this end, Brandinnova cooperates closely with NHH Executive and with Norwegian and international companies.
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See our published research on our research page:
– For å lykkes med merkevarebygging er det en klar fordel om den er erfaringsbasert. Håpet er at Brandinnova skal bli et faglig fellesskap for selskap som er interessert i merkevare, sier kreativ direktør i Equinor, Henrik Øinæs Habberstad.
Doctoral student Mohammad Zarei has reviewed international research on the effects of servant leadership. He suggests that firms with marketing managers that adopt a servant leadership style may develop a competitive advantage.
Innovation Norways online seminar «Digital lunsjpause: Verdien av merkevarebygging» with professor Magne Supphellen from Brandinnova.
Marketers strive to create cool brands, but the literature does not offer a blueprint for what “brand coolness” means or what features characterize cool brands.
