Brandinnova is a research center at the Norwegian School of Economics with a focus on current branding-related issues. The purpose is to generate cutting-edge insights on how to make brands attractive in the modern economy, and contribute proactively to the development of advanced branding competence and skills in Norwegian companies. To this end, Brandinnova cooperates closely with NHH Executive and with Norwegian and international companies.


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Research areas

  • Branding of innovations and start-ups
  • Branding and consumer psychology
  • Branding and sustainability
  • Strategic brand management & leadership
  • Generic branding and labeling
  • Branding and the new value chains
  • International and origin branding

See our published research on our research page:

Research page



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