KOM1 Communication and Artificial Intelligence

• Topics

  This introductory course will teach you theoretical and practical aspects of professional communication in business and academic contexts. You will develop skills in both oral and written communication through case-based assignments. The course is linked to relevant topics from BED1 and SAM1A and is conducted as a combination of lectures, group work, and submissions.

  The course includes presentation techniques, digital communication, generative AI use, and academic writing.

• Learning outcome

  Knowledge

  Upon completing the course, you will have knowledge of

  • key features of oral and written genres relevant in an economic-administrative context
  • relevant principles of communication
  • important strategies for professional communication and interaction
  • practical and ethical implications of generative AI use

  Skills

  Upon completing the course, you will be able to

  • deliver engaging and effective presentations on economic-administrative topics
  • prepare business reports and academic texts
  • use generative AI professionally and responsibly
  • reflect on your academic practice and adjust it under guidance

  General competence

  Upon completing the course, you will have

  • experience in team work
  • the ability to assess an audience and tailor a message to a specific audience
  • the ability to critically evaluate information from various sources

• Teaching

  The course will consist of three weeks of lectures (2x2 hours) spread across the semester. During lecture-free weeks, you will work on group projects and submissions.

  A brief introduction to presentation techniques will be given during Case Day in Welcome Week (week 33). The introduction will offer you a sneak peek at what you will learn throughout the semester. We therefore recommend that you attend this introduction on Case Day.

• Compulsory Activity

  None

• Assessment

  A portfolio consisting of:

  • a filmed presentation with slideshow
  • a technical report/academic text
  • a reflection text

  All portfolio elements are individual assignments.

  The entire portfolio (all three elements) must be submitted in the same semester. In case of a retake, the entire portfolio must be resubmitted.

  The course does not have assessments in the non-teaching semester (spring).

• Grading Scale

  Pass/fail