Linda D. Hollebeek

Førsteamanuensis Linda D. Hollebeek

E-post
Linda.Hollebeek@nhh.no
Telefon
+47 55 95 98 73
Institutt
Strategi og ledelse
Fagområder
Markedsføring og merkebygging

Utvalgte publikasjoner

Forfatter(e) Tittel Utgiver
Rather, Raouf Ahmad; Hollebeek, Linda D.; Islam, Jamid Ul Tourism-based customer engagement: the construct, antecedents, and consequences Service Industries Journal Volum 39; side 1 - 22; 2019
Hollebeek, Linda D.; Macky, Keith Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications Journal of Interactive Marketing Volum 45; side 27 - 41; 2019
Bowden, Jana lay-Hwa; Conduit, Jodie; Hollebeek, Linda D.; Luoma-aho, Vilma; Solem, Birgit Andrine Apenes The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities The Handbook of Communication Engagement; side 491 - 504; 2018
Chen, Tom; Drennan, Judy; Andrews, Lynda; Hollebeek, Linda D. User experience sharing: Understanding customer initiation of value co-creation in online communities European Journal of Marketing Volum 52 (5/6); side 1154 - 1184; 2018
Flere publikasjoner