Alexander Farestvedt Hem

Associate Professor II Alexander Farestvedt Hem

E-mail
Alexander.Hem@nhh.no
Telephone
+47 55 95 90 54
Department
Strategy and Management

Selected publications

Author(s) Title Publisher
Hem, Alexander Farestvedt; Hem, Leif Egil Merkeaktivisme – muligheter og utfordringer Magma forskning og viten Volume 26 (1); page 122 - 130; 2023
Hem, Alexander Farestvedt Merkedifferensiering: Hvorfor unik ikke nødvendigvis er best Magma forskning og viten Volume 26 (2); page 96 - 103; 2023
Hem, Alexander Farestvedt; Supphellen, Magne Developing and testing a typology of brand benefit differentiation Journal of Product & Brand Management Volume 31 (2); page 238 - 251; 2021
More publications in Cristin