`We see great value in cooperating with leading research centers and adapting new knowledge in our business set-up´, says Jannicke Schumann-Olsen, director of new business and customer innovation at Tryg.
The hub @nhh news and blogs
Research news and blogposts from the Digital Transformation Hub.
While governments, citizens, and investors are increasing their ESG focus, companies are failing according to customers.
‘Being a member of The Hub will help us continue to innovate and develop better customer journeys as well as products and services,’ says Tor Morten Osmundsen, CEO at Altibox.
Virtual reality can influence consumer behavior in powerful ways; however, less is known about the how and why.
The Hub founding partner Telenor recently interviewed Tor W. Andreassen, director of the NHH research center Digital Innovation for sustainable Growth (DIG) and the Digital Transformation Hub. They talked about how close ties between academia and business keep Norway at the innovation forefront.
Access to money has and will always be a challenge for entrepreneurs and startups. But, before the business can be run by income alone, entrepreneurs need access to funding, specifically smart funding (smart money). However, do Norwegian investors provide entrepreneurs this kind of smart money, or is it just "dumb money"?
`The HUB is the perfect arena for us to work towards our mission to be a catalyst for the development of new knowledge-based companies in Norway, and contribute to the commercialization of research´, says Bjørn Erik Reinseth, CEO Forskningsparken.
"When services make up 80% of most modern economies’ GDP, we need to see and measure value creation through new lenses" says DIG Professor Tor W. Andreassen.
People are more negative about renting an Airbnb home if the landlord comes from a minority group according to a new DIG publication. The discrimination disappears if the host has received top marks from other tenants.
De Historiske (Historical Hotels and Restaurants), a membership organisation containing many of Norway’s most charming hotels and restaurants, recently became a member of the Digital Transformation HUB (The HUB) at NHH.
For 40 years “The Shareholder-first” doctrine has prevailed. Has it worked? What annual return on invested capital have the shareholders had in the period where they were “the chosen ones” compared to a period where they were not?
`Together with the other HUB members, we are looking forward to exploring and developing new insights to create new market opportunities, growth and profitability´, says managing director of Econa, Nina Riibe.
What causes disruption? And more importantly: how can your business deal with disruption? Undoubtedly complicated and increasingly relevant questions for all businesses.
This book on how AI is creating the era of empathy, discusses among others, how AI is embracing analytical and intuitive tasks, examines how management and consumer behavior are impacted by AI and the moral, ethical and governance implications of The Feeling Economy.
Customers are the company's only natural source for funding. The mantra is quality-goods and services for money! Increasingly, customers are investors who invest in companies based on their sustainability goals. The emerging mantra is sustainability for money!
To know what to innovate, you have to know something about services!
Does digitalization make competitive advantage more or less sustainable?
Access to capital and competence are two main obstacles to creating growth in new businesses in Norway. What should be done to give growth companies a greater chance of success?
Among the GAFA companies (Google, Amazon, Facebook, and Apple), a war is now being fought between Mark Zuckerberg, Facebook, and Tim Cook, Apple, which in the worst-case scenario could lead to Facebook leaving the market. This is a war where Goliath (Apple) is fighting Goliath (Facebook) on behalf of David (the customers).
The Corona pandemic has accelerated our digital habits, which most people have now embraced. However, have we - and especially the retail trade - realized that this also will change our city centers?
What characterizes the companies that are top of their innovation class and what can other companies do to get there?
We recently launched The HUB@NHH - An arena for leaders who are involved in digital transformations and innovations. Heres what our partners had to say about the launch and The HUB@NHH.
Approaches to collaborating better to leverage each other’s resources.
As part of OIL - Open Innovation Lab - Norway’s summer event 25th June, Posten was honoured for their nomination as the most innovative company 2019.
Corporations and industries must shift the capitalist paradigm from maximizing shareholder value to a stakeholder perspective.
Will jobs for humans follow the same path that jobs for horses did in the early 20th century?
The HUB has partnered with Open Innovation Lab of Norway – a community of global experts and Norway’s leading network for professionals focusing on innovation and growth.
Postdoc Le Quang’s book recommendation gives concrete ideas about how machine learning techniques and deep learning algorithms are applied in real-world situations.
NHH’s research partner Norwegian Open AI Lab at NTNU, offers a free online artificial intelligence course “Elements of AI” in Norway. We hope you’d like to join the AI challenge, or “KI-løftet” in Norwegian.
10 years ago, Professor Lasse Lien and Ass. Professor Eirik Sjåholm Knudsen studied the Financial Crisis and its effects on businesses and investment behavior. What did they learn then and how can that knowledge inform and guide leaders during the Corona Crisis?
Do you need to better understand how to manage, transform, grow and control your business in an area of virtually unbounded potential impact? Please read book review written by Professor Tor W. Andreassen.
Professor Tor W. Andreassen talks about innovation during Skyfall at Oslo Business Forums webinar «Innovation & Growth During Crisis, Friday 27 March. Feel free to listen and learn from his presentation.
While virtual reality’s importance is increasingly recognized in marketing, its role in the customer journey remains nebulous. Read more in Hollebeek, Clark, Andreassen, Sigurdsson and Smiths new paper.
The Hub@NHH manager Professor Tor W. Andreassen has together with his co-authors Benoit, Klose, Wirtz and Keiningham received the Highly Commended Paper Award 2019 for the article “Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other’s resources”.
The decision to make changes to an existing business model can be a major source of concern for top-management of a company. How to navigate this change process successfully?
What do “digitally transformed” companies know about the future that other companies do not? 13 key dynamic capabilities for successful data-driven companies seem to be essential for digital success.
In early February NHH launched NII- The Norwegian Innovation Index 2019 results and honoured the winners in different categories.
On 26 January 2020 the Norwegian Christian party KrF held they annual national convention. Professor Tor W Andreassen was the invited keynote speaker: “What will digitization require of us?”
Postodoctoral fellow Nhat Quang Le is the latest addition to the faculty at the Hub@NHH. He is interviewed by Professor Tor W Andreassen.
15th November we welcomed Associate Professor Robert Ciuchita from Hanken School of Economics in Finland to NHH. Professor Ciuchita is associate with CERS Center for Relationship Marketing and Service Management at Hanken.
Approaches to collaborating better to leverage each other’s resources.
Professor Tor W. Andreassen er blant gjestene i nyeste episode av Ateas podkast «Teknologi. Av og for mennesker».
NHH Norwegian School of Economics is a new partner of Norwegian Open AI Lab (NAIL) at Norway’s Technical University (NTNU).
Professor Tor Wallin Andreassen was the keynote speaker at the American Innovation Conference in New York early October.
CSI congratulates Posten as the most innovative Norwegian company in 2018, awarded by Innovasjonsmagasinet 2019 – 2020, followed by former CSI partner DnB in 2nd and CSI partner Telenor in 10th.
How are AI systems being applied in the world of business and how will the field develop over the coming years?
Traditionally, consumer research has focused on the symbolic value of products. New research now turns attention to the symbolic value of time.
Companies should account for the social orientation of brand emotions and advertising context in order to build optimal brand equity in East Asian markets.
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. Service innovation is, however, a multi fragmented concept, which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research.
Digitalization and the use of new technologies can be a powerful force of disruption in many (traditional) industries as new companies enter with faster and better business models. The journey to digital transformation requires the comprehensive reimagining and reinvention of incumbents’ business models.
The Norwegian Innovation Index, developed by CSI, have won the 2019 ISSIP Distinguished Recognition Award.
10 April The Research Council of Norway (RCN) hosted the final CSI conference marking the end of an eight year’s research project on service innovation research.
The value of a firm is reflected in anticipated future earnings. Apple’s customers are not as excited as they used to be and the share value is dropping.
Leaders assume that customer experience and profitability have a strong and positive relationship, but the evidence tells a different story. This was the topic for a recent seminar with CSI researchers and several partners.
CSI-researcher, Professor Tor W Andreassen was part of the dissertation committee when Oana Pop defended her thesis at Hasselt university.
Methods of payment have changed over the years. From bartering via cash to electronic payment. In a digital world, will cash disappear? Read new blog post by Tor Walin Andreassen.