The Norwegian Innovation Index

The Norwegian Innovation Index

We claim that sustainable businesses have three characteristics: a) they deliver high-quality goods and services, b) they innovate on a regular basis, and c) they launch innovations that trigger active emotions. The Norwegian Innovation Index (NII) by the Norwegian School of Economics (NHH) is the first national ranking of important industries and companies’ innovative ability where the customers make up the jury. In all, we rank the responses from about 20.000 customers of 79 companies in 20+ industries.

A professional bureau collected data from a national representative sample throughout the year. The index measures three key variables

  • perceived innovativeness (I),
  • the company’s relative attractiveness in the market (RA), and
  • customer loyalty (L). 

 

NII Results 2017

1. Ikea

smileys

75

RA 66

I 76

2. Sbanken

smileys

85

RA 80

73

3. Onecall

smileys

75

RA 66

69

4. Toyota

smileys

L 76

RA 69

I 65

5. Norwegian

smileys

L 67

RA 57

I 65

6. Stormberg

smileys 

L 76

RA 65

I 65

7. Nordic Choice

smileys 

73  

RA 61

I 63

8. Komplett

smileys 

L 73 

RA 64

I 62

9. Netcom/Telia

smileys 

68

RA 62

I 61

10. Meny

smileys 

L 75

RA 67 

61

11. Zalando

smileys 

71

RA 64

I 61

12. H&M

smileys 

L 67 

RA 57

I 61 

13. Kiwi

smileys

L 70

RA 63

I 60

14. Flytoget

smileys 

L 75

RA 68

I 59

15. Telenor

smileys 

L 63

RA 58 

I 58

16. Coop Obs!

smileys 

L 76

RA 65

I 58

17. Bilia

smileys 

L 69 

RA 60

I 57

18. XXL

 

L 71 

RA 60

I 57

19. NetOnNet

smileys 

L 68 

RA 59

I 56 

20. Coop Extra

smileys

L 71 

RA 61

I 56

21. Fjordkraft

smileys 

L 62 

RA 57

I 56

22. DNB

smileys 

L 57 

RA 49

I 55

23. Scandic

smileys 

L 68

RA 57 

I 55 

24. Gjensidige

smileys

L 72 

RA 63

I 54

25. Vinmonopolet

smileys 

L 75

RA 61

I 54 

26. Sparebank 1

smileys 

L 70

RA 61 

I 54 

27. If

smileys 

L 68 

RA 60 

I 54

28. Thon

smileys

L 64

RA 55 

I 54

29. MøllerGruppen

smileys

L 62

RA 54 

I 53

30. VG

smileys 

L 53

RA 51 

I 53

31. Bohus

smileys 

L 65

RA 56

I 53 

32. KappAhl

smileys 

L 69

RA 56

I 53

33. Bertel O. Steen

smileys 

63

RA 56

I 53

34. Rema 1000

smileys 

L 62 

RA 53

I 53

35. Elkjøp

smileys 

L 66 

RA 56 

I 53

36. Aftenposten

smileys 

L 65 

RA 62 

I 53

37. Lindex

smileys 

L 67 

RA 55

I 53 

38. NorgesEnergi

smileys 

L 63 

RA 56

I 52

39. Dagens Næringsliv

smileys 

L 61

RA 59 

I 52 

40. Storebrand

smileys 

L 64 

RA 58

I 52

41. Ruter

smileys 

L 64

RA 53 

I 52

42. Apotek 1

smileys 

L 65 

RA 54

I 52

43. SAS

smileys 

L 70

RA 62

I 52

44. Statoil / Circle K

smileys 

L 58

RA 62

I 52

45. G-max

smileys

L 60

RA 53

I 52

46. Intersport

smileys 

L 70

RA 55

I 52

47. Tryg

smileys 

L 66 

RA 59

I 51

48. G-Sport

smileys 

L 70

RA 56

I 51

49. Boots

smileys 

L 52

RA 52

I 50

50. Widerøe

smileys 

L 69

RA 55

I 50

51. Expert (Power)

smileys 

L 61 

RA 52

I 50

52. Vitus

smileys 

L 63

RA 51

I 50

53. Nordea

smileys 

L 63

RA 53

I 50

54. Lefdal

smileys

L 66

RA 56

I 50

55. Nettbus
(TIMEkspressen,
Flybussen og Buss4You)

smileys 

L 66

RA 54

I 50

56. Møbelringen

smileys 

L 62 

RA 53

I 49

57. NSB

smileys 

L 68 

RA 57

I 49

58. Cubus

smileys 

L 66 

RA 52

I 49

59. Skeidar Living

smileys 

L 58 

RA 51

I 49

60. Shell

smileys 

L 59 

RA 50

I 49

61. Sport 1

smileys

L 71

RA 57 

I 49

62. Esso

smileys

L 61

RA 52

I 48

63. Nor-way Bussekspress

smileys 

L 66

RA 56

I 48

64. Hafslund Strøm

smileys

L 56

RA 53

I 47

65. Posten

smileys 

L 59

RA 56

I 47

66. Coop Mega

smileys 

L 69 

RA 53 

I 46

67. Spar

smileys 

L 66

RA 52

I 49

68. Dagbladet

smileys 

L 51

RA 43

I 45

69. Bergen Taxi

smileys 

L 61

RA 55

I 45

70. Oslo Taxi

smileys 

L 58

RA 58

I 43

71. Norgestaxi

smileys

L 50

RA 43

I 40

72. Bunnpris

smileys

L 55

RA 40

I 38

73. Joker

smileys

L 56

RA 39

I 37

74. Coop Prix

smileys

L 56

RA 42

I 36

75. NAV

smileys

L 45

RA 38

I 32

© 2017 CSI/NHH

Download The Norwegian Innovation Index logo (ZIP 0.6mb)

The company that scores the highest overall on NII is able to use NII’s logo accompanied by the word ‘winner’. Correspondingly, the winners in each industry can use NII’s logo accompanied by the term ‘industry winner’. Other companies can use NII’s logo with its ranking and the comparable number of companies. For example ‘No 2 of 50’ for the total score or ‘No 2 of 10 in our industry’.

Innovativness
100-75
74-65
64-60
59-50
49-45
44-40 
39-0 
The underlying theory indicates that a change (upwards or downwards) in customers’ perception of a company’s innovativeness will change their perception of the company’s attractiveness and thereby their loyalty to the company. The most competitive companies score high on all three variables. All the figures are indexed from 0 to 100 (best), and the level can be illustrated by a smiley.

NII Research model

Center for Service Innovation

  • CSI is a coordinated effort by the Norwegian School of Economics (NHH) to focus on the innovation challenges facing the service sector.
  • It is one of the 38 Norwegian Centers for Researched-based innovation, Sentre for forskningsdrevet innovasjon (SFI), funded by the Research Council of Norway (RCN).
  • The total CSI budget is 164 million NOK over 8 years, with 80 million of these granted by RCN.

CSI