The Norwegian Innovation Index

The Norwegian Innovation Index

We claim that sustainable businesses have three characteristics: a) they deliver high-quality goods and services, b) they innovate on a regular basis, and c) they launch innovations that trigger active emotions. The Norwegian Innovation Index (NII) by the Norwegian School of Economics (NHH) is the first national ranking of important industries and companies’ innovative ability where the customers make up the jury. In all, we rank the responses from about 20.000 customers of 79 companies in 20+ industries.

A professional bureau collected data from a national representative sample throughout the year. The index measures three key variables

  • perceived innovativeness (I),
  • the company’s relative attractiveness in the market (RA), and
  • customer loyalty (L). 

 

NII Results 2017

1. Ikea

75

RA 66

I 76

2. Sbanken

85

RA 80

73

3. Onecall

75

RA 66

69

4. Toyota

L 76

RA 69

I 65

5. Norwegian

L 67

RA 57

I 65

6. Stormberg

 

L 76

RA 65

I 65

7. Nordic Choice

 

73  

RA 61

I 63

8. Komplett

 

L 73 

RA 64

I 62

9. Netcom/Telia

 

68

RA 62

I 61

10. Meny

 

L 75

RA 67 

61

11. Zalando

 

71

RA 64

I 61

12. H&M

 

L 67 

RA 57

I 61 

13. Kiwi

L 70

RA 63

I 60

14. Flytoget

 

L 75

RA 68

I 59

15. Telenor

 

L 63

RA 58 

I 58

16. Coop Obs!

 

L 76

RA 65

I 58

17. Bilia

 

L 69 

RA 60

I 57

18. XXL

 

L 71 

RA 60

I 57

19. NetOnNet

 

L 68 

RA 59

I 56 

20. Coop Extra

L 71 

RA 61

I 56

21. Fjordkraft

 

L 62 

RA 57

I 56

22. DNB

 

L 57 

RA 49

I 55

23. Scandic

 

L 68

RA 57 

I 55 

24. Gjensidige

L 72 

RA 63

I 54

25. Vinmonopolet

 

L 75

RA 61

I 54 

26. Sparebank 1

 

L 70

RA 61 

I 54 

27. If

 

L 68 

RA 60 

I 54

28. Thon

L 64

RA 55 

I 54

29. MøllerGruppen

L 62

RA 54 

I 53

30. VG

 

L 53

RA 51 

I 53

31. Bohus

 

L 65

RA 56

I 53 

32. KappAhl

 

L 69

RA 56

I 53

33. Bertel O. Steen

 

63

RA 56

I 53

34. Rema 1000

 

L 62 

RA 53

I 53

35. Elkjøp

 

L 66 

RA 56 

I 53

36. Aftenposten

 

L 65 

RA 62 

I 53

37. Lindex

 

L 67 

RA 55

I 53 

38. NorgesEnergi

 

L 63 

RA 56

I 52

39. Dagens Næringsliv

 

L 61

RA 59 

I 52 

40. Storebrand

 

L 64 

RA 58

I 52

41. Ruter

 

L 64

RA 53 

I 52

42. Apotek 1

 

L 65 

RA 54

I 52

43. SAS

 

L 70

RA 62

I 52

44. Statoil / Circle K

 

L 58

RA 62

I 52

45. G-max

L 60

RA 53

I 52

46. Intersport

 

L 70

RA 55

I 52

47. Tryg

 

L 66 

RA 59

I 51

48. G-Sport

 

L 70

RA 56

I 51

49. Boots

 

L 52

RA 52

I 50

50. Widerøe

 

L 69

RA 55

I 50

51. Expert (Power)

 

L 61 

RA 52

I 50

52. Vitus

 

L 63

RA 51

I 50

53. Nordea

 

L 63

RA 53

I 50

54. Lefdal

L 66

RA 56

I 50

55. Nettbus
(TIMEkspressen,
Flybussen og Buss4You)

 

L 66

RA 54

I 50

56. Møbelringen

 

L 62 

RA 53

I 49

57. NSB

 

L 68 

RA 57

I 49

58. Cubus

 

L 66 

RA 52

I 49

59. Skeidar Living

 

L 58 

RA 51

I 49

60. Shell

 

L 59 

RA 50

I 49

61. Sport 1

L 71

RA 57 

I 49

62. Esso

L 61

RA 52

I 48

63. Nor-way Bussekspress

 

L 66

RA 56

I 48

64. Hafslund Strøm

L 56

RA 53

I 47

65. Posten

 

L 59

RA 56

I 47

66. Coop Mega

 

L 69 

RA 53 

I 46

67. Spar

 

L 66

RA 52

I 49

68. Dagbladet

 

L 51

RA 43

I 45

69. Bergen Taxi

 

L 61

RA 55

I 45

70. Oslo Taxi

 

L 58

RA 58

I 43

71. Norgestaxi

L 50

RA 43

I 40

72. Bunnpris

L 55

RA 40

I 38

73. Joker

L 56

RA 39

I 37

74. Coop Prix

L 56

RA 42

I 36

75. NAV

L 45

RA 38

I 32

© 2017 CSI/NHH

Download The Norwegian Innovation Index logo (ZIP 0.6mb)

The company that scores the highest overall on NII is able to use NII’s logo accompanied by the word ‘winner’. Correspondingly, the winners in each industry can use NII’s logo accompanied by the term ‘industry winner’. Other companies can use NII’s logo with its ranking and the comparable number of companies. For example ‘No 2 of 50’ for the total score or ‘No 2 of 10 in our industry’.

Innovativness
100-75
74-65
64-60
59-50
49-45
44-40 
39-0 
The underlying theory indicates that a change (upwards or downwards) in customers’ perception of a company’s innovativeness will change their perception of the company’s attractiveness and thereby their loyalty to the company. The most competitive companies score high on all three variables. All the figures are indexed from 0 to 100 (best), and the level can be illustrated by a smiley.

NII Research model

Center for Service Innovation

  • CSI is a coordinated effort by the Norwegian School of Economics (NHH) to focus on the innovation challenges facing the service sector.
  • It is one of the 38 Norwegian Centers for Researched-based innovation, Sentre for forskningsdrevet innovasjon (SFI), funded by the Research Council of Norway (RCN).
  • The total CSI budget is 164 million NOK over 8 years, with 80 million of these granted by RCN.

CSI