Courses in Marketing and Brand Management minor

To take Marketing and Brand Management as a minor, you need 22.5 ECTS from the profile’s portfolio of courses.

International degree students may combine three elective courses (22.5 ECTS) from the list into a minor concentration. International students are, however, not required to have a minor.

Note that the minor cannot include courses with course code from own major (this applies for all students starting their programme in autumn 2017 or later).

MBM - Minor in Marketing and Brand Management

Electives

Code Name Stp Semester
MBM400A MBM400AResearch for Brand Decisions 7.5 Autumn
MBM401B MBM401BConsumer Behaviour 7.5 Autumn
MBM402B MBM402BBrand Equity and Pricing 7.5 Spring
STR402A STR402AMethodology for Master Thesis 7.5 Autumn Spring
MBM420 MBM420Brand Strategy 7.5 Spring
MBM421 MBM421Managing Corporate Reputation (expired) 7.5 Autumn
MBM422 MBM422The Collaborative Economy (expired - replaced by NBD411) 7.5 Spring
MBM424 MBM424Integrated Marketing Communication 7.5 Spring
MBM427 MBM427Business-to-business Marketing and Management 7.5 Spring
STR454 STR454Corporate Entrepreneurship 7.5 Spring
MBM428 MBM428Product Development and Design 7.5 Spring
MBM429 MBM429Value-Creation through Service 7.5 Spring
MBM430 MBM430Global Business Venturing 7.5 Autumn
MBM431 MBM431Commercialization of Innovations 7.5 Autumn
ECN402 ECN402Econometric Techniques 7.5 Autumn Spring
INB423 INB423International Marketing 7.5 Autumn
STR404 STR404Strategic Analysis 7.5 Autumn
BUS449 BUS449Multivariate Analysis for Business Economics 7.5 Autumn
BUS455 BUS455Applied Programming and Data Analysis for Business 7.5 Autumn
STR421 STR421Competitive Strategy 7.5 Spring
STR405 STR405Methodology for Master Thesis 7.5
ECN421 ECN421Behavioral Economics 7.5 Autumn Spring
ETI450 ETI450Corporate Social Responsibility 7.5 Spring
STR444 STR444Innovation Management and Entrepreneurship (expired) 7.5 Autumn
STR448 STR448Economic Organisation and Theory of the firm (expired) 7.5 Spring