Courses in Marketing and Brand Management major

Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management.

Please note: all students are required to have at least 2.5 ECTS from the courses designated "Ethics".

MBM - Major in Marketing and Brand Management

Empirical methods - minimum one

Code Name Stp Semester
MBM400A MBM400AResearch for Brand Decisions 7.5 Autumn
STR402A STR402AMethodology for Master Thesis 7.5 Autumn
STR405 STR405Methodology for Master Thesis 7.5

Minimum one

Code Name Stp Semester
MBM401B MBM401BConsumer Behaviour 7.5 Autumn
MBM402B MBM402BBrand Equity and Pricing 7.5 Autumn Spring

Electives - major in MBM

Code Name Stp Semester
MBM420 MBM420Brand Strategy 7.5 Spring
MBM421 MBM421Managing Corporate Reputation (expired) 7.5 Autumn
MBM422 MBM422The Collaborative Economy 7.5 Spring
MBM424 MBM424Integrated Marketing Communication 7.5 Spring
MBM427 MBM427Business-to-business Marketing and Management 7.5 Spring
STR454 STR454Corporate Entrepreneurship 7.5 Spring
MBM428 MBM428Product Development and Design 7.5 Spring
MBM429 MBM429Value-creation through service 7.5 Spring
MBM430 MBM430Global Business Venturing 7.5 Autumn
MBM431 MBM431Commercialisation of Innovations 7.5 Autumn
ECN402 ECN402Econometric Techniques 7.5 Autumn Spring
INB423 INB423International Marketing 7.5 Autumn
STR404 STR404Strategic Analysis 7.5 Autumn
BUS449 BUS449Multivariate Analysis for Business Economics 7.5 Autumn
BUS455 BUS455Applied Programming and Data Analysis for Business 7.5 Autumn
STR421 STR421Competitive Strategy 7.5 Spring
ECN421 ECN421Behavioral Economics 7.5 Autumn Spring
ETI450 ETI450Corporate Social Responsibility 7.5 Spring
STR444 STR444Innovation Management and Entrepreneurship (expired) 7.5 Autumn
STR448 STR448Economic Organisation and Theory of the firm (expired) 7.5 Spring

Master's Thesis

Code Name Stp Semester
MBMTHE MBMTHEIndependent Work/Thesis MBM 30 Autumn Spring