Marketing and Brand Management

Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.

The Marketing and Brand Management master's programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.

Key areas covered in the master's programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).

The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

About the programme

ECTS Credits
120
Degree
Master i økonomi og administrasjon / MSc in Economics and Business Administration
  • Subject areas

    Subject areas

    Central questions raised are:

    • How to adapt products, communication and distribution systems to customer needs - and behaviour?
    • How to position a brand effectively in a competitive market?

    The profile in Marketing and Brand Management will suit students who want to work in management consulting firms, larger organizations or governmental agencies. It will also appeal to those who foresee a career in the marketing department of private companies or organizations, including positions such as product manager, brand manager, marketing analytic or head of marketing.

    Finally, the MBM profile is highly relevant for any kind of entrepreneurial activity.

  • Learning outcome

    Learning outcome

    Upon completion of the programme, the candidates shall...

    Knowledge

    • have developed solid competence in empirical methods and ethics relevant for marketing and brand management decisions
    • have an in-depth, up-to-date knowledge of relevant theories and empirics within the marketing and brand management domain
    • have professional insight at a high international level within the marketing and brand management domain

    Skills

    • be capable of updating themselves and applying new knowledge within marketing, brand management and related fields throughout their career
    • have developed good analytical skills relevant for marketing and brand management decisions
    • have learned to work independently with advanced marketing and brand management problems, as well as related problems at a company and/or society level

    General competence

    • be able to communicate with both specialists and non-specialists about marketing and brand management issues
    • have acquired a knowledge of and the ability to reflect upon and take into consideration ethical and social responsibility issues related to marketing and brand management phenomena
    • be able to contribute to innovation and entrepreneurship within the marketing and brand management field, as well as for the company or society as a whole
  • Recommended course combinations

    Recommended course combinations

    Brand management

    • MBM401B Consumer Behavior
    • MBM402B Brand Equity
    • MBM400A Research for Brand Decisions
    • STR402/405 Methodology for Master Thesis
    • STR404 Strategic Analysis
    • MBM420 Brand Strategy
    • MBM422 The Collaborative Economy
    • MBM424 Integrated Marketing Communication
    • MBM4NN: Cooperative strategies in B2B markets

    Marketing, Entrepreneurship and Innovation

    • MBM401B Consumer Behavior
    • MBM402B Brand Equity
    • MBM400A Research for Brand Decisions
    • STR402/405 Methodology for Master Thesis
    • MBM428 Product Development and Design
    • MBM429 Service Innovation
    • MBM 420 Brand Strategy
    • MBM422 The Collaborative Economy
    • INB423 International Marketing
    • MBM430 Global Business Venturing
    • NBD4XX: Corporate Entrepreneurship
    • MBM 43N: Commercialization of Innovations

    Marketing Research for B2B and B2C markets

    • MBM401B Consumer Behavior
    • MBM402B Brand Equity
    • MBM400A Research for Brand Decisions
    • STR402/405 Methodology for Master Thesis
    • MBM420 Brand Strategy
    • MBM427 Business-to-business Marketing and Management
    • ECN402 Econometric Techniques
    • BUS449 Multivariate Analysis
    • BUS455 Applied Programming and Data Analysis for Business
  • Research distinction courses

    Research distinction courses

    Are you curious about taking a PhD or interested in more research-oriented work both at NHH and later in your career, find out more about the Research Distinction track within the master's programme.

    Read more about Research distinction

  • Ethics courses

    Ethics courses

    Ethics courses available in the Marketing and Brand Management major:

    • ECN421 Behavioral Economics
    • ETI450 Corporate Social Responsibility

    Remember that the ethics course can also be a part of your elective courses. See list of all ethics courses.