How do people make economic and moral choices?

How can governments, corporations and non-governmental institutions use insights from experimental research to improve their decision making?


At The Choice Lab we are using economic experiments to study individual decision making, in particular how people are motivated by moral, risk and institutional considerations. Our wide set of experiments includes randomized control trials, large-scale incentivized experiments with nationally representative populations, both in the field and in the lab, neuroeconomic experiments and survey experiments. The experiments are conducted both in developed and developing countries.

We aim to design our experiments in a way that lets us deduct implications for important policy issues from our findings. Issues we are especially concerned about include global income inequality, tax policy, and health care, and management issues relevant to corporations and non-governmental organisations. 

Through axiomatic analysis, our research group studies the normative justifications for different theories of justice, and how these theories relate to welfare, inequality and poverty measurement issues.

We work closely together with experimental researchers and behavioural economic groups from all of over the world.