Do you need to better understand how to manage, transform, grow and control your business in an area of virtually unbounded potential impact? Please read book review written by Professor Tor W. Andreassen.
The hub @nhh news and blogs
Research news and blogposts from the Digital Transformation Hub.
Professor Tor W. Andreassen talks about innovation during Skyfall at Oslo Business Forums webinar «Innovation & Growth During Crisis, Friday 27 March. Feel free to listen and learn from his presentation.
While virtual reality’s importance is increasingly recognized in marketing, its role in the customer journey remains nebulous. Read more in Hollebeek, Clark, Andreassen, Sigurdsson and Smiths new paper.
The Hub@NHH manager Professor Tor W. Andreassen has together with his co-authors Benoit, Klose, Wirtz and Keiningham received the Highly Commended Paper Award 2019 for the article “Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other’s resources”.
The decision to make changes to an existing business model can be a major source of concern for top-management of a company. How to navigate this change process successfully?
What do “digitally transformed” companies know about the future that other companies do not? 13 key dynamic capabilities for successful data-driven companies seem to be essential for digital success.
In early February NHH launched NII- The Norwegian Innovation Index 2019 results and honoured the winners in different categories.
On 26 January 2020 the Norwegian Christian party KrF held they annual national convention. Professor Tor W Andreassen was the invited keynote speaker: “What will digitization require of us?”
Postodoctoral fellow Nhat Quang Le is the latest addition to the faculty at the Hub@NHH. He is interviewed by Professor Tor W Andreassen.
15th November we welcomed Associate Professor Robert Ciuchita from Hanken School of Economics in Finland to NHH. Professor Ciuchita is associate with CERS Center for Relationship Marketing and Service Management at Hanken.
Approaches to collaborating better to leverage each other’s resources.
Professor Tor W. Andreassen er blant gjestene i nyeste episode av Ateas podkast «Teknologi. Av og for mennesker».
NHH Norwegian School of Economics is a new partner of Norwegian Open AI Lab (NAIL) at Norway’s Technical University (NTNU).
Professor Tor Wallin Andreassen was the keynote speaker at the American Innovation Conference in New York early October.
CSI congratulates Posten as the most innovative Norwegian company in 2018, awarded by Innovasjonsmagasinet 2019 – 2020, followed by former CSI partner DnB in 2nd and CSI partner Telenor in 10th.
How are AI systems being applied in the world of business and how will the field develop over the coming years?
Traditionally, consumer research has focused on the symbolic value of products. New research now turns attention to the symbolic value of time.
Companies should account for the social orientation of brand emotions and advertising context in order to build optimal brand equity in East Asian markets.
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. Service innovation is, however, a multi fragmented concept, which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research.
Digitalization and the use of new technologies can be a powerful force of disruption in many (traditional) industries as new companies enter with faster and better business models. The journey to digital transformation requires the comprehensive reimagining and reinvention of incumbents’ business models.
The Norwegian Innovation Index, developed by CSI, have won the 2019 ISSIP Distinguished Recognition Award.
10 April The Research Council of Norway (RCN) hosted the final CSI conference marking the end of an eight year’s research project on service innovation research.
The value of a firm is reflected in anticipated future earnings. Apple’s customers are not as excited as they used to be and the share value is dropping.
Leaders assume that customer experience and profitability have a strong and positive relationship, but the evidence tells a different story. This was the topic for a recent seminar with CSI researchers and several partners.
CSI-researcher, Professor Tor W Andreassen was part of the dissertation committee when Oana Pop defended her thesis at Hasselt university.
Methods of payment have changed over the years. From bartering via cash to electronic payment. In a digital world, will cash disappear? Read new blog post by Tor Walin Andreassen.