Managing and organizing for service innovation and transformation
Recently a service dominant logic has emerged as an important perspective to analyze how competitive advantage is gained and sustained.
MANAGING AND ORGANIZING FOR SERVICE INNOVATION AND TRANSFORMATION (MOST)
Recently a service dominant logic has emerged as an important perspective to analyze how competitive advantage is gained and sustained. The main argument is that competitive advantage can be enhanced through service, and that effective competing through service has to do with the entire organization viewing and approaching both itself and the market with a service- dominant logic. This notion has major implications for modern service providers, especially regarding how organizations need to conduct revolutionary transformations to be more customer and experience centric, and ultimately innovative. This theme addresses the emergence and potential of developing customer and experience centric and innovative organizations, and particularly emphasize the role of organizational culture, change and transformational leadership.
2.1: “TRANSFORMING FOR INNOVATION”
In WP 2.1 “Transforming for Innovation” we address the importance and potential of organizational culture and transformation in building experience centric and innovative organizations. We emphasize how strategically relevant cultures may represent sources of competitive advantages for service providers, and how corporations should bring about strategic change. We explore design thinking as an innovative approach towards change management and to build and nurture change capacity in modern service providers.
2.2: TRANSFORMATIONAL LEADERSHIP AND INNOVATION
In WP 2.2 “Transformational Leadership for Innovation” we seek to increase our understanding of how transformational leadership appear as an efficient way to leveraging and foster innovation and experience centric organizations, and to deliver strategic change. Further how transformational leadership may stimulate innovation and enhance creative climate in service providers.