You will also find contact persons that you can contact directly. Remember that these are only examples, you have considerable freedom in designing the problem to fit your individual preferences and interests within the CSIs themes. Under archieved you may also take a look at thesis already written about Service Innovation.

• Business model innovation

  Business model innovation

  Business model innovation is about finding new ways for firms to create, deliver and capture value. That is, instead of innovating products, processes or technology, business model innovation involves changing the fundamental logic of how the company is doing business. This can be equally important for companies that are profit-seeking or those that aim to incorporate sustainability into their business models. The result of business model innovation is often the same: redefining the “rules of the game” of how business is conducted and hereby revolutionizing entire industries. Even though we know that business model innovation can be a great source of competitive advantage, to date, the majority of business model research is limited to conceptual work, with little guidance for executives on how to successfully initiate, implement and manage the innovation process of their firm's business model. At the Center for Service Innovation, we look at two important research areas within the theme of business model innovation: (1.1) Smart and sustainable business models, and (1.2) Best practices in business models.

  Sugested themes:

  Smart and sustainable business models

  For more information please contact Lars Jacob Tynes Pedersen.

  Best practices in business model innovation

  Business model innovation means changing the logic of how companies do business. Drivers such as increased globalization, digitalization, advanced in technology, and changing consumer preferences are turning existing business model obsolete and requiring managers to think outside the box. The attractiveness of this research field is that you can approach it from very different research areas. That is, depending on your own personal research interests, you can examine the topic of business models from different perspectives. For example,

  • If you are interested in new forms of innovation, such as open innovation, crowd-sourcing  or crowd-funding, you may like to investigate how trends are determining the need for designing new business models
  • Relatedely, if you enjoyed our course on service innovation, you perhaps might like to look deeper into the topic of servitization and its impact on business model innovation. That is, how can firms shift from traditional, manufacturing-oriented business models to service-based business models? What are the challenges and critical success factors in doing this transformation?

  • If you are interested in a particular industry, you may like to explore how traditional industries, such as the publishing industry, postal industry, telecommunications, or the financial industry are changing (e.g. due new technologies, big data) and what this implies for the need to innovate new business models.

  • If you are interested in dynamic capabilities, you can explore the many organizational and managerial challenges in involved in innovating a business model, and identify what kind of important capabilities companies need to develop to become successful business model innovators.
  • If you are interested in international strategy, relevant research questions for your thesis could entail investigating new business models for entering emerging or developing countries (e.g., business models for the bottom of the pyramid),  or delve deeper into the core questions of internationalization strategies.
  • Relatedly, if you are interested in international entrepreneurship, you may like to explore business models of “born globals” and to determine what types of business models are most conducive for international entrepreneurship
  • If you are interested in sustainability and/or social innovation, definitely check out WP 1.1. (with Lars Jacob Pedersen) or work with me towards finding the best business models to promote development and alleviate poverty in emerging markets.

  For more information please contact Tina Saebi.

• Managing and organizing for service innovation and transformation

  Managing and organizing for service innovation and transformation

  If you are interested in exploring strategic change, and in particular how service providers may transform towards more customer and experience centricity, MOST have access to companies that are interested and willing to share their experiences and challenges to students and researches that can help them understand and address these, and their managerial implications. Therefore, we will elaborate on how service providers can create favorable organizational conditions that stimulates and foster innovation, creativity and customer centricity, and we invite you to contribute to this on the following topics.

  Suggested themes:

  Innovative and adaptable cultures as sources of competitive advantage

  • During the last decades there has been an ongoing debate about how organizational culture influence performance in organizations in different industries. Recently, this question has been highlighted again, as research suggests that adaptable cultures boost performance in industries that are confronted with disruptive changes and turbulence. This approach once again emphasize the importance of organizational culture, and the relationship between organizational culture and innovation.

  How to develop change capacity?

  • Because organizations need to adapt to turbulent environment, the concepts of organizational “change willingness” and “change capacity” have emerged as vital explanations and capabilities for successful and efficient organizational transformations. However, both research and practical experience implies that “Culture eats strategy for breakfast”, and that organizations often are reluctant to be caught in “the competency trap” after periods of growth and success. We therefore need to explore our understanding of how organization may develop “change willingness” and “change capacity” to adapt to turbulent environments and to facilitate proactive change and innovation in organizations.

  How do transformational leadership and innovation?

  • To develop strong brands at the corporate level, it has been argued that organizations needs to create alignment between three essential “strategic stars”; vision, culture and reputation. However, in many cases these seems to fall out of line, as organization aim at building strong and favorable corporate brands. The process of aligning vision, culture and reputation, and this way a strategically relevant culture has major managerial implications, and therefore needs to be explored.  

  For more information please contact Tore Hillestad.

• Service design thinking and customer experience

  Service design thinking and customer experience

  Service design is the cornerstone of service innovation, covering not only the process of developing a new service, but the whole way of approaching a firm’s delivery of customer value added.  Competitive advantage can be enhanced through service, i.e. the application of specialized competences (knowledge and skills), through processes, and performances for the benefit of customer experience. Therefore, design for service, is increasingly important going forward for service firms, and demands new questions and opportunities for empirical work and theory development in terms of the role, application and impact of service design.

  Suggested themes:

  • "Thinking like a designer can transform the way you develop products, services, processes – and even strategy"- Tim Brown. If you are interested in dynamic capabilities, you can explore the organizational and managerial challenges when an organization introduce service design and design thinking, and identify what kind of important capabilities companies need to develop to successfully use service design as a strategic instrument for innovation.
  • If you are interested in service-dominated logic of marketing, you can explore how service design thinking is an instruments for a firm’s change towards a more service business logic. That is, how can firms shift from traditional, product-oriented business logic to service-oriented business logic? What are the challenges and critical success factors in doing this transformation?
  • "Ideas are the easy part. Actually producing the idea as successful product is what is hard" – Donald Normann. If you are interested in innovation processes, you can explore how design thinking is used as means throughout the processes from ideation to implementation of impressive services. That is, what are the challenges and critical success factors in these processes?
  • If you are interested in new forms of innovation, such as open innovation, crowd-sourcing or employee-driven innovation, you perhaps might like to look deeper into this topic though the perspective of added customer value in market place.
  • If you are interested in service concepts, you can explore how a service concept is managerial instruments for strategic planning and decisions, and further for preparing the organization for stepwise changes toward a service-logic.  A service concept is a detailed description or prototype of what is to be done for the customer and how this is to be achieved.
  • If you are interested in crowdsourcing for picking and retrieving groceries, or simplification ofthe checkout in the grocery stores related to payment and self-service, you perhaps might like to look deeper into servitization and its impact on  design of new services.
  • If you are interested in behavioral economics applied to service design, then you can explore how to maximise business impact by applying principles from behavioral psychology in the design of services, or you can define how to use prototyping to rapidly validate business propositions.
  • If you are interested in bridging the gap between design thinking and business thinking, you may like to “translate” between the modes of thinking to achieve impact. Businesses are used to solving problems though deductive thinking, while designers uses inductive thinking to understand problems. This fundamental difference in approaches prevents organizations from unleashing the full impact of creativity in multidisciplinary teams.
  • If you are interested in looking at the business through the customer’s eyes, you perhaps might like to look deeper into questions like: How can we device constructive approaches to counter the standard operating model of developing products and services from the outside in and create powerful means of communicating the outside-in view with managers? Looking at a business through customers eyes can change the way businesses look at their organization, their systems and processes as well as products and services.

  Contact person: Annita.fjuk@telenor.com.

• Service innovation economics

  Service innovation economics

  The direct effects of service innovation are linked to cash flow resulting from customer
  decisions (adoption and repurchase) and changes in customer behavior (change of patronage and adoption). Other effects include firm valuation and firm attractiveness on the talent and labor market. Estimating these effects will be building on research within the field of return on quality (Rust, Zahorik and Keiningham 1995) and later works pertaining to customer equity (see for example Hogan, Lemon and Rust, 2002; Rust, Lemon and Zeithaml, 2004). The indirect effects are related to any effects from service innovations that impacts productivity or organizational culture. For example will efforts to improve customer experiences through service design have an impact on how the firm is organized. Any transitional changes may have a short-term negative impact on performance before any positive impacts (for example increased efficiency and effectiveness or boost in moral) take place.
  

  Suggested themes:

  Development and scoping of a conceptual ROI model

  • There are several areas where research is needed in order to create hypotheses and ultimately a conceptual ROI model. Five identified areas are described below. All of them could be subject to either literature studies and/or more empirical studies with analysis of data from companies:

  1. Service profit chains and the return on quality investments

  • • This research area is about the use of service profit chains to link service quality investments with financial effects. ROI is estimated/predicted using a chain of cause and effect relationships.
    • The two key articles are Putting the service profit chain to work (Heskett et al, 1994) and Return on quality  (Rust et al, 1995), whereof the latter is most relevant (due to both conceptual thinking and approach).
    • The main cause and effect relationships in the ROQ profit chain are: Investment à Improvement à Perceived service quality (PSQ) à Retention à Revenues/Market share à Profitability.
    • Cost reductions and customer acquisitions due to Word of mouth are also introduced as additional drivers for profit.

  1. Customer-based valuation, CLV and customer equity

  • • This research area is about strategic customer-base valuation as a tool to evaluate the attractiveness and profitability of customers (and companies), including RFM, data extrapolation and LTV/CLV. Chapter 3 of the 2006-book Customer relationship management contains a useful method overview.
    • A key concept to explore is Customer Lifecycle Value (CLV) and customer equity (the latter is an extension of the first). These are customer-based metrics for estimation of future sales/ profitability using NPV-thinking. The first CLV-article was written in 1998 (Berger & Nasr) and was followed by many more.
    • The use of CLV requires estimation of retention/customer-count, which can be very complex to predict (especially for non-contractual customer relationships). This has lead to a large number of mathematical articles on this subject, most of which are considered too complex for practical use.
    • There are also a set of articles about practical application of CLV and customer equity for investment evaluation/optimization. Key articles are Return on Marketing (Rust et al, 2004 - builds on ROQ thinking) and Marketing when equity matters (Hanssens et al, HBR 2008). Both of these articles introduce CLV and customer based-thinking in a service profit chain context.

  1. Impact of servicification, technology and relationship intensity

  • • This research area is about exploring the concept of servicification and the implications this has for customer thinking, innovation and ultimately financial benefits. The general SI literature forms a good basis for this (Vargo, Normann etc.). 
    • Another key article to explore is The service revolution and the impact of Marketing science (Rust et al 2014) where the importance of additional sales in a customer relationship (largely due to servicification) is emphasized.
    • In this article relationship intensity and impact of technology are presented as key drivers for sales. Each of these topics need further exploration to detail what this means in practice.   

  1. Financial effects of customer experience and perceived value

  • • This research area is about exploring the relationship between customer experience and a customer’s perceived value (of a service) and the corresponding effects on financial parameters.
    • One concept to explore is Customer Value Added (Sexton, 2009) Customer Value Added is a practical tool that can be used to evaluate marketing expenditures in terms of their expected financial results. CVA  is defined as the net value that an organization provides society as perceived by customers.
    • Another concept to explore is The wallet allocation rule (Keiningham et al, 2015) as an alternative to the alleged relationship between traditionalcustomer metrics (NPS, CSAT) and growth/ financial benefits.

  1. Productivity, cost and organizational adoption

  • • This research area is about exploring the cost aspects of service innovation, with special emphasis on the relationship to service quality.   
    • The pure cost aspects includes both investment costs, running/margin cost associated with a service or a customer relationship (retention costs etc.) and cost/productivity improvements.
    • Another key concept is service productivity optimization in (in light of servicification and technology development ref area 4), which challenges the classical (goods related) relationship between cost and quality.  A relevant article is Optimizing Service Productivity (Rust et al 2012).
    • Another (and related) concept to explore is the organizational/customer adoption rate and the effect that has on the realization of financial benefits in an organization. 

  For more information please contact Harald Krogh.

• Archived master thesis

  Archived master thesis

  Archived Master thesis about service innovation

  2017
  Martin Borlander	The adoption of Blockchain Technology in Norwegian Corporations NHH
  Anders Tveita	The adoption of Blockchain Technology in Norwegian Corporations NHH
  V. Vinnink	User adoption of mobile applications: Extensions of UTAUT2 model NHH
  Jan Erik Cedergren	Locomotions in Virtual Reality Environments SINTEF / UIO
  Stian Kongsvik	Text Input in Virtual Reality Environments Sintef / UiO
  Martine Hatlebrekke	Tilgangsbasert konsum: Klesutleie i Norge. Hvorfor leier noen klær og hvordan endrer klesutleie brukernes forbruksmønster? NHH
  Espen Bye	Tilgangsbasert konsum: Klesutleie i Norge. Hvorfor leier noen klær og hvordan endrer klesutleie brukernes forbruksmønster? NHH
  Yvonne	Service Innovation, Customer-Perception & Loyalty: An Experiment NHH
  Paul Schulte-   Brüggemann	Service Innovation, Customer-Perception & Loyalty: An Experiment NHH
  Torkel Aanestad	Sustainbility in the food industry: A VR experiment on Norwegian customers NHH
  Francesca Accerbi	Sustainbility in the food industry: A VR experiment on Norwegian customers NHH
  Hussnain Bashir	Internationalization of Business Models in the Sharing Economy NHH
  Francesca Barberio	Internationalization of Business Models in the Sharing Economy NHH
  Helene Lien Heitmann	The impact of digitalization on business models NHH
  Benedicte Næss Liisberg	The impact of digitalization on business models NHH
  Stine Vintervoll	New business models in Smart Health NHH
  Åse Marie Hidem	New business models in Smart Health NHH
  Thomas Tjøstheim	Breaking bank monopolies with bank hubs MTM / NTNU
  Yafei Ma	Improvements for the lives of individuals with autism and the people around then AHO
  Simon Guzman	Supporting the journey of recovery: Designing interventions to support the lived experiences of spinal cord injury patients at Sunnaas hospital AHO
  Sofie A. Thomassen	Wandering mind - Helping teenagers manage stress and anxiety through interactive mindfulness-meditation AHO
  Juan Alberto Soriano Valtierra	Wandering mind - Helping teenagers manage stress and anxiety through interactive mindfulness-meditation AHO
  2016
  Aleksandra Kosintceva	Business models of sharing economy companies NHH
  Krysta Singh	What is stopping Norwegian firms from innovating their business models?: towards a business model perspective on innovation NHH
  Terje Slagnes Lynghjem	Business Model Categories for the Base of the Pyramid and Challenges in the South African Market  NHH
  Andras Henrik King	Business Model Categories for the Base of the Pyramid and Challenges in the South African Market  NHH
  Pål Idar Christiansen	Social business models in Norway: How do they finance and monetise social value creation? a qualitative approach  NHH
  Arsene Frank Burakeye	Social business models in Norway: How do they finance and monetise social value creation? a qualitative approach  NHH
  Kristine Amundsen Wold	How to become a Food Waste -Fighter?: An exploratory study into food waste-reducing business practices in the food service industry NHH
  Julie Normann Eikaas	How to become a Food Waste -Fighter?: An exploratory study into food waste-reducing business practices in the food service industry NHH
  Emil Vindheim	Could Crowdfunding Distrupt the Fashion Industry?: Emergence of new business models due to crowdfunding, and their implications NHH
  Maria Vattoy	Could Crowdfunding Distrupt the Fashion Industry?: Emergence of new business models due to crowdfunding, and their implications NHH
  Anja Basioli Kirkvik	Uber mot drosje: en økonomisk vurdering av forretningsmodeller NHH
  Olaug Jerpstad	Uber mot drosje: en økonomisk vurdering av forretningsmodeller NHH
  Åge Bjørnsen	How can Choice Hotels Innovate to compete with Airbnb NHH
  Trygve Rønningen	A change Towards Design Thinking: Implementation of Service Design as a Key Capability NHH
  Liying Zeng	Factors Influenting the Adoption of Self-Service Technologies: A Study of the benefits and risks of self service technologies and trust beliefs of service providers NHH
  Manuela Twrsnick	Influensing of customer personality traits on Co-creational activities NHH
  Fredrik Grøstad Madsø	En adopsjonsstudie av en selvbetjeningskanal NHH
  Candela Santos Haugen	En adopsjonsstudie av en selvbetjeningskanal NHH
  A. Johannes T. Solbraa Bay	Innovation Adaption in Robotics: Consumer Intention to Use Autonomous Vehicles NHH
  Benjamin Drivdal	Transparency and the sustainability reporting practice of Norwegian Comanies NHH
  Runar Bleie Bertheussen	Bildelerne i Norge: en studie om norske bildelere: hvem er de og hva driver de med? NHH
  Mari Arnestad	Bildelerne i Norge: en studie om norske bildelere: hvem er de og hva driver de med? NHH
  Oda Sortland	User generated insurance. Using artifical intelligence to empower users and boost innovations AHO
  Bili Xia	Bring Old Tales and Myths Back AHO
  Kamilla Nave Maaseide	Arveprosessen AHO
  Ida Elise Nystad Marrable	Information Flow – information on a journey from A to B via an Avinor Airport AHO
  Cecilie Gulestøl Liset	Information Flow – information on a journey from A to B via an Avinor Airport AHO
  Oda Midtlyng Klempe	The Unfashionable Fashion – Exploring a new value proposal, a potential for systematic change AHO
  Nils Erik Gustav Hansen	Better together – A framework for community building in Oslo’s student housing AHO
  Runar Dahlsengen	Using Screen based Interaction design to reduce domestic food waste  AHO
  Alfred Clatworthy Holmen	Fordel – An online platform to facilitate participation in local budget decisions AHO
  Ola Johan Brandsnes	Ashes to Ashes AHO
  Ribekka Breitveit	Longer than nine months AHO
  2015
  Mie Birgitte Dalen	Visual website aesthetics: The relationship between the dimensions of visual website aesthetics, consumers’ intention and willingness to be vulnerable NHH
  Jørn Erik Skjeldrup Toppe	Motiver for deling: er forbrukere villig til å dele på sine eiendeler? NHH
  Inga Øystese Hovde	Motiver for deling: er forbrukere villig til å dele på sine eiendeler? NHH
  Wenji Chen	Why don't similar e-commerse companies choose similar logistics distribution system? : a case study of two e-commerse companies in China based on transaction cost theory NHH
  Anna Alexi	The role of risk, trust and self-efficacy in self-services NHH
  Ines Stoegerer	The role of risk, trust and self-efficacy in self-services NHH
  Anna Borovova	Contextual study of VC investments: the case of Norway NHH
  Leda Atena Rivero Meendez	Creativity in customer care teams. Differences between top and bottom performing teams NHH
  Michael Hansson	Valg: en velsignelse eller forbannelse?: effekten av fonsguide på salg av investeringsfond NHH
  Mats Andreas Hverven	Valg: en velsignelse eller forbannelse?: effekten av fonsguide på salg av investeringsfond NHH
  Marija Citic	Pre-purchase customer experience: multiple case study of leading service providers in Norway NHH
  Lisanna Carolina  Kujala	Pre-purchase customer experience: multiple case study of leading service providers in Norway NHH
  Maria Holmen Høyem	En teoretisk analyse av innovasjonsinsentivene I Posten NHH
  Ragni Grydeland	En teoretisk analyse av innovasjonsinsentivene I Posten NHH
  Kristoffer Berg Kahrs	Business models and business model innovation NHH
  Tom Hiis Bergh	Business models and business model innovation NHH
  Ingrid Sunde Sletten	How a customer focus helps firms identify relevant value drivers NHH
  Helle Einstabland	How a customer focus helps firms identify relevant value drivers NHH
  Anna Soler Perlacia	Collaborative Consumption: Live Fashion, Don’t Own It! Developing New Business Models for the Fashion Industry NHH
  Valeria Duml	Collaborative Consumption: Live Fashion, Don’t Own It! Developing New Business Models for the Fashion Industry NHH
  Silje Sørfonn Moe	How can Retailers Take Responsibility? Responsible Business Model Innovation in the Retail Industry – A Qualitative Approach NHH
  Anna Christina Rosenqvist	How can Retailers Take Responsibility? Responsible Business Model Innovation in the Retail Industry – A Qualitative Approach NHH
  Linda Kristiansen	Drivers of Adoption and their Modifiers – Self-Service Technology in a Business-to-Business Context NHH
  Aria Nejad	Crowdsourcing food shopping SINTEF
  Tonje Henriksen	Crowdsourcing food shopping SINTEF
  Gunnar Øyvin Fredrikson	Gamification in OIP SINTEF
  Line Thorvildsen Bogen	Taktskifte i eldreomsorgen i Oslo, med skille og spesialisering AHO
  Mikkel Brandt Bugge	2020 Oslo tram AHO
  Tarald Jansen	2020 Oslo tram AHO
  Jane Pernille Landa Hansen	Service design as a service: Exploring why projects are not implemented and what we can do about it  AHO
  Daniel Søland Jackson	Service design as a service: Exploring why projects are not implemented and what we can do about it  AHO
  Theodor Andreas Henriksen Aas	Between the three of us - A diploma on how to design for trust in digital services AHO
  Richard Bernt P. Jensen	GENERATION * 3 - Designing quality CPR education for schools AHO
  Marianne Helen Sulen Sælensminde	GENERATION * 3 - Designing quality CPR education for schools AHO
  Syver Møksvold Lauritzen	Honest Mistakes: Exploring Imperfections in Digital Design AHO
  Bjarte Andreas Misund	Kokan Gemu - A Transaction Experience AHO
  Maria Mårefors	Design for intellectual disability AHO
  Niklas Schmidt	More than meets the ear - Exploring the music experience through interaction design AHO
  Caterina Rios Forno	To learn to learn - Challenging formal education by enabling the students to reflect on their learning AHO
  Ask Helseth	Potential energy - Exploring service opportunities in energy producing neighbourhoods AHO
  Elisabeth Rose Le Blanc	In their shoes - An observational approach to developing resources for nursing home emplyees AHO
  2014
  Elena Tragudistis	Exploring a path to customer centricity : the role of organizational values NHH
  Cilia Holm Indahl	Business model innovation for sustainability: from current to next practices NHH
  John Eirik Indrebø	Lojalitets- og lønnsomhetsstyring av kundebasen: en casestudie av hvordan fordelsrabatter kan signalisere kundelojalitet og kundelønnsomhet i forsikringsbransjen NHH
  Anders Naterstad	Lojalitets- og lønnsomhetsstyring av kundebasen: en casestudie av hvordan fordelsrabatter kan signalisere kundelojalitet og kundelønnsomhet i forsikringsbransjen NHH
  Janu Ramchandani	Assessing the relevance of carbon accounting standards in service sector SMEs NHH
  Elisabeth Solberg	A customer-centric journey - alignment of KPI and incentive systems : a case study of DNB, Posten and Telenor NHH
  Pia Solheim	The lean, mean, and customer centric team: How BPM culture promotes customer centricity NHH
  Ingrid Hognaland	How business models in the newspaper industry are selected and innovated: a case study of two Norwegian media groups NHH
  Yingrui Zhang	How complementor partners add value to e- tailers? NHH
  Natalia Drozdova, NHH	Measuring Emotions in Marketing and Customer Behavior: Is Face Reader an applicable tool? NHH
  Christian Ree Eriksen	Innovation i management consulting. En eksplorativ casestudie av norske konsulentselskaper. NHH
  Anders Bjørneby	Innovasjon i management consulting. En eksplorativ casestudie av norske konsulentselskaper NHH
  Yannick Lew Yaw Fung	A value development framework for service innovation SINTEF
  Anna Sara Svennevik	En enklere hverdag AHO
  Cathrine Einarsson	Tjenestedesign som verktøy for felles forståelse AHO
  Linda Natalia Tunheim	Designing for Health Care at Sea AHO
  Karin Frida Lovisa Almquist	Å avslutte et svangerskap AHO
  Victoria Hovland	Å forebygge ensomhet blant eldre AHO
  Christina Helen Iversen	Offshore Business as a Service Business AHO
  Hilde Dybdal Johannessen	Designing Change AHO
  Sung Hoon Kim	Change for funding - Creating a profit for an envioronmental NGO AHO
  Astrid Langnes	Psychology in design - "My Commute" AHO
  2013:
  Mirjua Sutela	Beyond the Next Step. An Example of improving Women's Experience in Gynecological Services AHO
  Jens Magnus Trevisan Kjeldsen	Design for økt sykkelglede i Oslo AHO
  Lars-Ive Gjærder	Rituals and Service Design. A match made in Heaven? AHO
  Kristoffer Guribye	Electric car charging station AHO
  Wenying Zhang	Where's Mummi? A locating and communicating device for children aged 3-8 AHO
  Malgorzata Wesolowska	Industrial Heritage Trail AHO
  Elisabeth Bjørndal Skjelten	Røde Kors Norskhjelpen AHO
  Emilie Strømmen Olsen	Designutdanning i Risør AHO
  Seyedeh Niusha Mousavizadehdafchahi	Wellbeing of Seafarers Abroad Offshore Vessels AHO
  Ragnhild Mjønner	Foreldre + lærere = sant AHO
  Wanxi Li	A design to rejuvinate chinese tea culture among young generation AHO
  Marit Karin Støylen	Å styrke den pårørende - et tjenestedesignprosjekt for pårørende til mennesker med demens AHO
  Åse Kydland	Å styrke den pårørende - et tjenestedesignprosjekt for pårørende til mennesker med demens AHO
  Maria Karlsen	Food Awareness - through mindful eating AHO
  Mikael Johnsen	The Future of Offshore Supply AHO
  Johan Krogh Eide	Design for brukermedvirkning i psykiske helsetjenester AHO
  Tina B. Holt	Capturing the User Experience with diaries and interviews SINTEF, UIO
  Audun K. Brekke	Mapping the Customer Journey - A Study of data collection methods SINTEF, UIO
  Benedicte Holgersen	Interessedialog som kilde til ny kunnskap: En casestudie av Storebrand, TINE og Tryg SINTEF
  Cathrine Åsegg Hagen	Interessedialog som kilde til ny kunnskap: En casestudie av Storebrand, TINE og Tryg SINTEF
  Tine Charlotte Øvreå	Brand positioning: an enchancement proposal to differentation strategies based on secondary benefit associations NHH
  Even Meek Olsen	How can service organizations improve the customer orientation of frontline employees? A cross cultural study. NHH
  Astrid Sky	How can service organizations improve the customer orientation of frontline employees? A cross cultural study. NHH
  Martin Anderstad	Prosessledelse og innovasjon. Hvilken effect har innføringen av prosessledelse på bedriftenes innovasjonsevne? NHH
  Hans-Christian Grung -Olsen	Prosessledelse og innovasjon. Hvilken effect har innføringen av prosessledelse på bedriftenes innovasjonsevne? NHH
  Cilia Lillithors	Electronic receiot services: An analysis from a consumer perspective NHH
  Lise Beate Nordblom	Teori og best practice for customer co creation ved tjenesteinnovasjon NHH
  Judith Bragelien	Teori og best practice for customer co creation ved tjenesteinnovasjon NHH
  2012:
  Eivind Berglund	CSR - relaterte KPIer i finanstjenestesektoren NHH
  Sigrid Berglund	CSR - relaterte KPIer i finanstjenestesektoren NHH
  Manuela Aguirre	Designing for dignity in sexual violence response system AHO
  Jan Kristian Strømsnes	Designing for dignity in sexual violence response system AHO
  Kaipei Feng	AUDI (confidential project) AHO
  Anne Lene Hårstad	Min Medisin AHO
  Rebecca Riordan Larsen	Designing an e-book experience AHO
  Ulrikke Pedersen	Designing an e-book experience AHO
  Christian von Hanno	Nordic Choice Hotels, for alle AHO
  Wenbo Sun	Agile/UX Integration: how user experience-related practices and processes are integrated with Agile development in real-world projects SINTEF
  Anna Dahl	Agile/UX Integration: how user experience-related practices and processes are integrated with Agile development in real-world projects Sintef
  Alice Margrethe Norli	Design Thinking NHH
  Anette Nordvik	Design Thinking NHH
  Sara Marie Eilertsen	Eksperimenter i tjenesteinnovasjon NHH
  Eirik Bø Bakke	Effects of App-service on brand loyalty for TV 2 Sumo NHH
  Tor-Erik Røynesdal	Når bør tjenester lanseres, og hvordan kan man sikre lansering til planlagt tid? NHH
  Aksel Berg Gustavsson	Når bør tjenester lanseres, og hvordan kan man sikre lansering til planlagt tid? NHH
  Andreas Dale	Using sponsorship to create brand experiences NHH
  Mari Lindahl Kårhus	Using sponsorship to create brand experiences NHH
  Dennis Heltne Hou	CSR as source to innovations in brand and customers experiences NHH
  Astri Fotland	Adopsjon av rfid tjenester NHH
  Michael Johansen	Customer engagement on Facebook: a social brand experience NHH
  Andre Pereira	FC mobile betalingstjenester NHH
  Andreas Hennie	Entreprenørskap NHH
  Stina Nysæther	Entreprenørskap NHH
  Michael Hellerslien	Åpen innovasjon NHH
  Iva Germanova	Greening the supply chain NHH
  Eivind Berglund	CSR-relatert KPIer i finanstjenestesektoren NHH
  Benjamin Brue	Social Value Creation in Business Models of Social Entrepreneurship: A case study of two B1G1 organizations NHH
  Astrid Heggland	Innovasjonssystemer i norsk reiseliv: en casestudie av NCE Tourism - Fjord Norge NHH
  2011:
  Matias Haukom	A segmentation model for the Norwegian retail banking market NHH
  Mattis Thompson	A segmentation model for the Norwegian retail banking market NHH
  Tobias Mørland Kvaslerud	Bergens Tidende på nettbrett - jakten på en lønnsom forrretningsmodell  NHH
  Therese Prestmo Rosenvold	Bergens Tidende på nettbrett - jakten på en lønnsom forrretningsmodell NHH
  Birthe L. Dyrdal	Hvilke faktorer påvirker personers givervilje og lojalitet til non-profit organisasjoner: Et opplevelse og holdningsperspektiv? NHH
  Olav Borud	What are the channel preferences types of customers? NHH
  Finn Filip Sigurjonsson Finborud	Ventura capital: An introduction to the industry and its effects on firm investments in R&D NHH
  Pia-Marie Ingvaldsen Sølje	Hvordan har økt deltakelse som følge av LEAN påvirket de ansattes tilfredshet i Tryg? NHH
  Christine Bruteig Henriksen	Hvordan har økt deltakelse som følge av LEAN påvirket de ansattes tilfredshet i Tryg?  NHH
  Tiancheng Chang	Business SoaML NHH
  Pål Stutz	How do failures in self-service technologies affect the consumers' brand experience NHH