Very interesting seminar at SINTEF

Very interesting seminar at SINTEF

On Thursday, March 16th, a very interesting seminar took place at SINTEF, Oslo on Virtual Reality (VR) and Augmented Reality (AR) in services.

CSI-affiliated researchers had the opportunity to present their work, as well as to engage in fruitful discussions about the future of AR and VR.

VR & AR research @ SINTEF

Costas Boletsis from SINTEF presented the VR-related work that currently takes place at SINTEF (HCI group), describing and discussing the concept of Virtual Bodystorming and how VR can be utilized for role-playing in the service prototyping process.

VR-related work by Costas Boletsis (PDF 1.8mb)

Watch the videos:

Virtual Reality Marketing framework

Linda Hollebeek from NHH and University of Auckland presented her current work on the Virtual Reality Marketing framework, triggering a discussion around the usefulness of such a framework and its future implications.

Affective forecasting

Siv Skard from NHH introduced the participants to her work on affective forecasting, examining how exposure to immersive and non-immersive virtual environments affect behavioral intention and purchase for the travel industry.

Finding from VR-studies by Siv Skard (PDF 1mb)

VR & AR bilde

At the end, a semi-structured workshop took place around the VR/AR topics that the present researchers thought as promising for further development and collaborations. The discussion was moderated by Amela Karahasanovic (SINTEF) and Costas Boletsis (SINTEF). Suggestions for future research and collaborations included: focusing on the empirical evaluation of current VR systems, conducting more conceptual work on the application of VR in marketing, service design, and HCI, as well as utilizing VR as an experimental method.

CSI people at Sintef
Costas Boletsis, Amela Karahasanovic, Annita Fjuk, Linda Hollebeek and Siv Skard

Published: 27 March 2017 08:34, updated: 27 March 2017 09:23