Branding through services instead of branding of services

27 March 2014 16:12

(updated: 18 December 2016 16:14)

Branding through services instead of branding of services

Are brand and customer experience really incompatible? How to move to brand-based customer experiences? What are “Brandslation” and the “Brand Experience Manual”? Read about these and other exciting issues in the blog post by Mauricy Filho.

Are brand and customer experience really incompatible? How to move to brand-based customer experiences? What are “Brandslation” and the “Brand Experience Manual”? Read about these and other exciting issues in the blog post by Mauricy Filho.

Mauricy is a PhD student at The Oslo School of Architecture and Design (AHO) and works within one of the the CSI projects related to Innovations in customer and brand experiences.