Per Egil Pedersen

Adjunct Professor Per Egil Pedersen

E-mail
Per.Pedersen@nhh.no
Telephone
+47 55 95 98 97
Department
Strategy and Management
Centre
Digital Transformation Hub
Expertise
Service Innovation Entrepreneurship and Innovation Marketing and Brand Management

BIO

Selected publications

Author(s) Title Publisher
Solem, Birgit Andrine Apenes; Honerud, Jon Hovland; Pedersen, Per Egil Suksessfaktorer for pop-up-lokaler i merkebygging, entreprenørskap og sentrumsutvikling Magma - Tidsskrift for økonomi og ledelse Volume 23 (6); page 86 - 95; 2020
Nysveen, Herbjørn; Pedersen, Per Egil; Skard, Siv E. Rosendahl Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption Journal of Business Research Volume 116; page 542 - 551; 2020
Nysveen, Herbjørn; Pedersen, Per Egil In-store, location-based mobile advertising effects. The mediating role of brand experience Beta Volume 34 (2); page 161 - 182; 2020
Pedersen, Per Egil; Nysveen, Herbjørn Understanding Mobile Apps as Platform Based Services in Multisided Markets. Adoption and Diffusion The Oxford Handbook of Mobile Communication and Society; 2020
More publications in Cristin

Marketing strategy

Brand & Reputation Management

Marketing Research