Natalia Drozdova

PhD Candidate Natalia Drozdova

+47 55 95 96 02
Strategy and Management
Crowdfunding Social Media Marketing Collaborative Consumption Strategy Marketing and Brand Management


In my PhD dissertation I explore social-commercial paradoxes in reward-based crowdfunding. My general research interest lies in the fields of consumer culture theory and sharing economy.
I hold Masters in Economics and Business Administration from NHH and CEMS Master degree from NHH and IVEY Business School (University of Western Ontario, Canada).

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Selected publications

Author(s) Title Publisher
Drozdova, Natalia; Utochkin, Denis; Kleppe, Ingeborg Astrid Web 2.0: Online Communities Or Bla-Bla Land? Advances in Consumer Research Volume 45; page 415 - 418; 2018
Mæhle, Natalia; Kleppe, Ingeborg Astrid; Drozdova, Natalia Green Crowdfunding: Extending Consumers’ Role in Driving Sustainable Innovations 2018 AMA Summer Academic Conference Proceedings; page IN12 - IN15; 2018
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