In my PhD dissertation I explore social-commercial paradoxes in reward-based crowdfunding. My general research interest lies in the fields of consumer culture theory and sharing economy.
I hold Masters in Economics and Business Administration from NHH and CEMS Master degree from NHH and IVEY Business School (University of Western Ontario, Canada).
|Drozdova, Natalia; Utochkin, Denis; Kleppe, Ingeborg Astrid||Web 2.0: Online Communities Or Bla-Bla Land?||Advances in Consumer Research Volume 45; page 415 - 418; 2018|
|Mæhle, Natalia; Kleppe, Ingeborg Astrid; Drozdova, Natalia||Green Crowdfunding: Extending Consumers’ Role in Driving Sustainable Innovations||2018 AMA Summer Academic Conference Proceedings; page IN12 - IN15; 2018|