Linda D. Hollebeek

Adjunct Associate Professor Linda D. Hollebeek

+47 55 95 98 73
Strategy and Management
Marketing and Brand Management


Linda holds the position of Associate Professor (Adjunct) at the Center for Service Innovation at NHH Norwegian School of Economics. In this position, she also works with the Department of Strategy & Management at NHH.

Her research, which fits in with the Center for Service Innovation’s research priority areas of ‘Service Design Thinking and Customer Experience,’ and ‘Managing and Organizing for Service Innovation and Transformation,’ centers on the concept of consumer- and/or customer engagement and interactive consumer/brand relationships. Linda has published her work in a number of academic journals, including the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Research, Journal of Interactive Marketing, International Marketing Review, Electronic Markets, Marketing Theory, Managing Service Quality, Journal of Marketing Management, and the Journal of Strategic Marketing, among others.

She is the recipient of a 2016 Emerald Citations of Excellence Award, a 2015 Outstanding Paper Award, the 2014 Australia-New Zealand Marketing Academy's Emerging Researcher Award, the University of Waikato's 2012 Dean's Award for Outstanding Emerging Scholar, and a number of other awards. Linda has consulted to various companies including Coca-Cola, Foodstuffs, Westpac, Soljan’s Wines, the New Zealand Department of Labor, the New Zealand Commerce Commission and the University of Auckland’s Graduate School of Enterprise.

Selected publications

Author(s) Title Publisher
Rather, Raouf Ahmad; Hollebeek, Linda D.; Islam, Jamid Ul Tourism-based customer engagement: the construct, antecedents, and consequences Service Industries Journal Volume 39; page 1 - 22; 2019
Hollebeek, Linda D.; Macky, Keith Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications Journal of Interactive Marketing Volume 45; page 27 - 41; 2019
Bowden, Jana lay-Hwa; Conduit, Jodie; Hollebeek, Linda D.; Luoma-aho, Vilma; Solem, Birgit Andrine Apenes The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities The Handbook of Communication Engagement; page 491 - 504; 2018
Chen, Tom; Drennan, Judy; Andrews, Lynda; Hollebeek, Linda D. User experience sharing: Understanding customer initiation of value co-creation in online communities European Journal of Marketing Volume 52 (5/6); page 1154 - 1184; 2018
More publications in Cristin


  • 2016    Emerald Citations of Excellence Award
  • 2015    Outstanding Paper Award: Managing Service Quality 
  • 2014    ANZMAC Emerging Researcher Award 
  • 2013    Naples Forum on Service Best Paper Award 
  • 2013    ANZMAC Best Reviewer Award 
  • 2012    IBM Journal of Service Research Best Paper Award Finalist (1 of 4)
  • 2012    Dean's Award for Outstanding Emerging Scholar (University of Waikato)
  • 2012    Full Doctoral Completion Award (University of Auckland)
  • 2011    Doctoral Publication Award (University of Auckland)
  • 2011    European Marketing Academy Best Paper (Based on Doctoral Dissertation) Award Finalist
  • 2011    Otago Forum 3 Bursary 
  • 2011    PhD Conference Grant (University of Auckland)
  • 2011    Postgraduate Grant (University of Auckland)
  • 2010    Doctoral Publication Award (University of Auckland)
  • 2010    Emerald Literati Network Awards for Excellence - Highly Commended Award
  • 2010    Postgraduate Research Grant (University of Auckland)
  • 2009    University of Auckland Business School PhD Scholarship
  • 2009    Wine Industry Research Institute Scholarship 
  • 2005    Postgraduate Research Grant (University of Auckland)
  • 2005    University of Auckland Thesis Publication Scholarship
  • 2005    Wine Industry Research Institute Scholarship

Committees & Service

  • Guest Editor, European Journal of Marketing
  • Guest Editor, Journal of Service Management
  • Guest Editor, Journal of Services Marketing
  • Editorial Advisory Board Member, Journal of Services Marketing
  • National Co-ordinator, European Marketing Academy 
  • Associate, Chartered Institute of Marketing (UK)
  • Member, European Marketing Academy
  • Member, Australia-New Zealand Marketing Academy 
  • Reviewer, e.g. for the Journal of the Academy of Marketing Science