Lars Erling Olsen

Adjunct Professor Lars Erling Olsen

E-mail
Lars.Olsen@nhh.no
Telephone
+47 55 95 96 93
Department
Strategy and Management
Expertise
Marketing and Brand Management

Selected publications

Author(s) Title Publisher
Peretz, Adrian, Olsen, Lars Erling Brand Extensions – Balancing Accessibility and Diagnosticity Advances in Consumer Research Volume 44, page 754 - 754, 2016
Peretz, Adrian, Olsen, Lars Erling Brand Extensions: It's all about managing accessibility Advances in Consumer Research Volume 44, 2016
Peretz, Adrian, Olsen, Lars Erling Sekvensielle merkeutvidelser: Strategi for vekst Magma - Tidsskrift for økonomi og ledelse Volume 19 (8), page 34 - 40, 2016
Olsen, Lars Erling Kampen om plassen i turistens hukommelse Regional merkevarebygging, page 79 - 95, 2015
More publications in Cristin

Affect and cognition

Cognitive psychology

Decision making