Shan Lin

PhD Candidate (on-leave) Shan Lin

E-mail
Shan.Lin@nhh.no
Telephone
+47 55 95 97 46
Department
Strategy and Management
Office
E365
Expertise
Marketing and Brand Management Discrete Choice Modelling Multivariate Data Analysis

BIO

I am a PhD scholar in the department of strategy and management at Norwegian School of Economics. I completed my bachelor degree in China, and my master degree in Norway and Rotterdam. Research methodology, especially measurement regarding latent construct, is my current research focus. Specifically, my PhD topics include: 1. the status of latent constructs used in consumer research; 2. the procedures (e.g., different measurement theories, processes in the measurement paradigms, techniques used for validation studies) that commonly used to establish a valid construct; 3. the meaning behind the construction. 

Download CV