Per Egil Pedersen

Adjunct Professor Per Egil Pedersen

E-mail
Per.Pedersen@nhh.no
Telephone
+47 55 95 98 97
Department
Strategy and Management
Centre
Digital Transformation Hub
Expertise
Service Innovation Entrepreneurship and Innovation Marketing and Brand Management

BIO

Selected publications

Author(s) Title Publisher
Nysveen, Herbjørn; Pedersen, Per Egil; Skard, Siv E. Rosendahl Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption Journal of Business Research Volume 116; page 542 - 551; 2020
Pedersen, Per Egil; Nysveen, Herbjørn Understanding Mobile Apps as Platform Based Services in Multisided Markets. Adoption and Diffusion The Oxford Handbook of MOBILE COMMUNICATION AND SOCIETY; 2020
Kristensson, Per; Pedersen, Per Egil; Thorbjørnsen, Helge New perspectives on consumer adoption and diffusion of innovations Journal of Business Research Volume 116; page 522 - 525; 2020
Pedersen, Per Egil; Nysveen, Herbjørn; Oklevik, Ove Motiver for å delta i eventer: betydningen av deltakernes rolle Eventledelse : En forskningsbasert antologi; page 128 - 143; 2019
More publications in Cristin

Marketing strategy

Brand & Reputation Management

Marketing Research