Adjunct Professor Per Egil Pedersen
- Per.Pedersen@nhh.no
- Department
- Strategy and Management
- Centre
- Digital Transformation Hub
- Expertise
- Service Innovation Entrepreneurship and Innovation Marketing and Brand Management
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Kurtmollaiev, Seidali; Pedersen, Per Egil; Lie, Trygve | A bird in the hand: empirically grounded archetypes of collaborative innovation in the public sector | Public Management Review; 2023 |
| Nysveen, Herbjørn; Pedersen, Per Egil; Oklevik, Ove | Exploring the relationship between active learning, student well-being, and student performance satisfaction: A student engagement perspective | Beta Volume 36 (1) (24 pages); 2022 |
| Oklevik, Ove; Nysveen, Herbjørn; Pedersen, Per Egil | Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective | Journal of Marketing Theory and Practice (24 pages); 2022 |
| Nysveen, Herbjørn; Pedersen, Per Egil; Skard, Siv E. Rosendahl | Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption | Journal of Business Research Volume 116; page 542 - 551; 2020 |
Marketing strategy
Brand & Reputation Management
Marketing Research