Per Egil Pedersen

Adjunct Professor Per Egil Pedersen

E-mail
Per.Pedersen@nhh.no
Telephone
+47 55 95 98 97
Department
Strategy and Management
Centre
CSI
Expertise
Marketing and Brand Management Service Innovation Entrepreneurship and Innovation

BIO

Selected publications

Author(s) Title Publisher
Kurtmollaiev, Seidali, Fjuk, Annita, Pedersen, Per Egil, Clatworthy, Simon, Kvale, Knut Organizational transformation through service design: The institutional logics perspective Journal of Service Research Volume 21 (1), page 59 - 74, 2018
Kurtmollaiev, Seidali, Fjuk, Annita, Kvale, Knut, Clatworthy, Simon, Pedersen, Per Egil Transiting into service-dominant logic through service design: The institutional logics perspective Academy of Management. Annual Meeting Proceedings, 2017
Pedersen, Per Egil, Solem, Birgit Andrine Apenes, Bentsen, Kristin Business model innovation in the retail industry: a service system perspective Innovating for Trust, page 131 - 144, 2017
Solem, Birgit Andrine Apenes, Bentsen, Kristin, Pedersen, Per Egil Radikal forretningsmodellinnovasjon i varehandelen Nye forretningsmodeller i handelen : innovasjon for en bærekraftig fremtid, page 35 - 48, 2017
More publications in Cristin

Marketing strategy

Brand & Reputation Management

Marketing Research