Adjunct Professor Per Egil Pedersen
- Per.Pedersen@nhh.no
- Department
- Strategy and Management
- Centre
- Digital Transformation Hub
- Expertise
- Service Innovation Entrepreneurship and Innovation Marketing and Brand Management
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Skard, Siv E. Rosendahl; Nysveen, Herbjørn; Pedersen, Per Egil | Adoption of ambient-assisted living: the relevance of practices, ecosystems and temporality | Information Technology and People (22 pages); 2023 |
| Reinsberg, Richard; Pedersen, Per Egil; Solem, Birgit Andrine Apenes | Value creation in digital platform business models: value conceptualizations, value dimensions and value logics | Research Handbook on Digital Strategy; page 194 - 210; 2023 |
| Bentsen, Kristin; Pedersen, Per Egil | Can digital platforms support moralized markets? An analysis of affordances that matter to moralization | Marketing Theory (16 pages); 2023 |
| Kurtmollaiev, Seidali; Pedersen, Per Egil; Lie, Trygve | A bird in the hand: empirically grounded archetypes of collaborative innovation in the public sector | Public Management Review (33 pages); 2023 |
Marketing strategy
Brand & Reputation Management
Marketing Research