Mark Pasquine

Adjunct Associate Professor Mark Pasquine

E-mail
Mark.Pasquine@nhh.no
Telephone
+47 55 95 91 63
Department
Strategy and Management
Expertise
Marketing and Brand Management Language and Communication Strategy Consumer Behavior Qualitative Research

Selected publications

Author(s) Title Publisher
Bjørndal, Trond; Pasquine, Mark; Nesset, Erik Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry Immateriell kapital. Fjordantologien 2017; page 275 - 295; 2017
Pasquine, Mark; Glavee-Geo, Richard; Håvold, Jon Ivar Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014; page 325 - 345; 2015
Pasquine, Mark The Good and the Different: Context effects in more complex choice tasks Proceedings - EMAC; 2012
Pasquine, Mark When is it better not to be unique? Moving from extreme alternative to being preferred Proceedings - EMAC; 2008
More publications in Cristin

Qualitative Research Methods

Consumer Behavior

Consumer Culture Theory