Mark Pasquine

Adjunct Associate Professor Mark Pasquine

E-mail
Mark.Pasquine@nhh.no
Telephone
+47 55 95 91 63
Department
Strategy and Management
Expertise
Marketing and Brand Management Language and Communication Strategy Consumer Behavior Qualitative Research

Selected publications

Author(s) Title Publisher
Bjørndal, Trond, Nesset, Erik, Pasquine, Mark Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry Immateriell kapital. Fjordantologien 2017, page 275 - 295, 2017
Pasquine, Mark, Glavee-Geo, Richard, Håvold, Jon Ivar Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014, page 325 - 345, 2015
Pasquine, Mark The Good and the Different: Context effects in more complex choice tasks Proceedings - EMAC, 2012
Pasquine, Mark When is it better not to be unique? Moving from extreme alternative to being preferred Proceedings - EMAC, 2008
More publications in Cristin

Qualitative Research Methods

Consumer Behavior

Consumer Culture Theory