After completing the course, students will:
Knowledge
- Be able to prepare calculations for different purposes and assess to what extent they give a correct picture of profitability.
- Be able to analyse the profitability of various activities, products, product characteristics, customers and market segments.
- Know how these analyses can be used in different business decision-making situations.
- Know about studies of how companies set prices in practice.
- Understand basic economic theory about optimal pricing.
- Be able to analyse the competitive position and related factors that affect the company's price adjustment.
- Know about how profitability analysis can be used in various business decision-making situations.
Skills
- Be able to prepare calculations for different purposes and assess to what extent they give a correct picture of profitability.
- Be able to analyse the profitability of various activities, products, product characteristics, customers and market segments.
- Be able to apply methods for setting or adjusting price based on: the inverse elasticity rule and regression analysis of attributes.
- Be able to use econometric insight into discussions of data analysis.
General competence
- Have acquired a knowledge of and the ability to reflect upon and take into consideration issues relating to management accounting and pricing techniques.
- Be able to communicate important concepts and problems in writing and presentation, as well as through other relevant forms of communication.