Qualitative Methods: The Basics

MET512 Qualitative Methods: The Basics

  • Topics

    Topics

    Part 1: Designing and collecting qualitative research

    * Design of qualitative studies

    * Ethical issues during data collection

    * Field work/Collecting data

    • Interviewing
    • Observations
    • Documents
    • Diaries
    • Visual Means (Collages, Photography, Autodriving)

    Between part 1 and part 2 students are expected to collect some qualitative data for the course paper.

     

    Part 2: Interpreting and theorizing qualitative data

    * Coding practices and first-order analysis

    * Analyzing variance and processes

    * Analyzing and interpreting social interaction

    * The art of theorizing and theory development

    * Writing up and presenting qualitative data

    * Publishing qualitative research and making a theoretical contribution

  • Learning outcome

    Learning outcome

    After completion of the course, the students will be able to:

    Knowledge:·Critically evaluate advantages and disadvantages of different types of qualitative research

    • Critically assess qualitative methods available and making appropriate methodological and analytical choices.
    • Critically consider a range of criteria to evaluate the quality of research and tactics.

    Skills:

    • Formulate and present a first draft of a research paper using qualitative research methods.
    • Identify and formulate qualitative research designs and chose appropriate methods to answer their research questions.
    • Critically chose and evaluate appropriate strategies for analysing, theorising, and publishing from qualitative data.

    General competence:·Communicate and discuss research in a clear cut manner.

    • Discuss and raise questions about issues that are relevant to their theses and thereby develop their own research projects.

  • Teaching

    Teaching

    Teaching is based on active participation of the students.

    In order to complete this course successfully, students must meet the following minimum criteria:

    *Do the readings and come to class prepared and with an open mind

    *Participate in class discussions

    *Work hard on the in-class and out-of-class assignments

    *Be responsive to feedback from instructors and other course participants

    Participants are expected to develop an empirical paper (approx. 20 pages) which analyzes and interprets qualitative data (preferably the students own data set):

    *Make two presentations of their own work

    *Submit final course paper on time

    *Take responsibility for bringing their learning to the next level

  • Restricted access

    Restricted access

    Maximum number of participants: 20

  • Requirements for course approval

    Requirements for course approval

    In order to complete this course successfully, students must meet the following minimum criteria:

    • Do the readings and come to class prepared and with an open mind
    • Participate in class discussions
    • Work hard on the in-class and out-of-class assignments

    Be responsive to feedback: from instructors and other course participants

    • Make two presentations of their own work
    • Submit final course paper on time
    • Take responsibility for bringing their learning to the next level

    Participants are expected to develop an empirical paper (approx. 20 pages) which analyzes and interprets qualitative data (preferably the students own data set).

    • First outline of paper due at end of week I
    • Presentation of paper draft final day of class week II (15 min)
    • Final paper: Due on September 1, 2018

  • Assessment

    Assessment

    Course grading (A-F) is based on the following assessments, weighted as indicated:

    1.Class participation and contribution 25% (Part 1 and Part 2)

    2. Course paper presentation 25% (Part 1 and Part 2)

    3. Final course paper 50%

  • Grading Scale

    Grading Scale

    Grading scale A-F.

  • Computer tools

    Computer tools

    Library databases, word processing, some knowledge in organizing data, Social media, Instructors will set up a Facebook group for participants to get to know each other.

  • Semester

    Semester

    Spring.

    Two intensive weeks:

    Week I: May 28-June 1

    Week II: July 2-6

  • Literature

    Literature

    The literature consists of a reading package and online materials to conduct a `real-time´ learning experience that blends theory, analysis, interpretation and collegial interaction.

    Recommended books:

    Belk, R, Fischer, E. and Kozinets, R (2013), "Getting started: How to Begin a Qualitative Research Process" in Qualitative Consumer and Marketing Research, Thousand Oaks CA: Sage.

    Cresswell, John, W. 2013. Qualitative Inquiry and Research Design, Choosing Among Five Approaches. Sage Publications.

    The articles (reading package) will be available on the course homepage on its learning. NHH uses its learning as the online teaching platform. Lecture notes, announcements, resources, and other related material will be posted on its Learning. Each student has the responsibility to regularly check and download material from its Learning.

Overview

ECTS Credits
7.5
Teaching language
English
Semester
Spring

Course responsible

Professor Ingeborg Kleppe, NHH

Professor Cornelia Otnes, University of Illinois at Urbana-Champaign

Professor Eileen Fisher, Schulich School of Business, York University, Toronto, Canada