Qualitative Methods: Interpreting and analysing qualitative data

MET523 Qualitative Methods: Interpreting and analysing qualitative data

  • Topics


    Interpreting and analyzing qualitative data

    • Coding practices and first-order analysis
    • Analyzing variance and processes
    • Analyzing and interpreting social interaction
    • The art of theorizing and theory development
    • Writing up and presenting qualitative data
    • How to establish and meet validity criteria in qualitative research
    • Publishing qualitative research and making a theoretical contribution

  • Learning outcome

    Learning outcome

    This course builds on the introductory course in qualitative methods: Designing and Collecting Data for Qualitative Research. As such, it presupposes that students have some familiarity with designing qualitative studies and collecting various forms of qualitative data. Preferably the students will bring their own qualitative data to the course. The course aims to develop a toolkit for qualitative research which enables participants to analyze data in a manner that allows them to conduct and publish rigorous and high-quality qualitative research.


    More specifically, the course aims at the following learning outcomes:

    1) The participants should know about the range of strategies and methods for interpreting, analyzing and writing up qualitative studies. At the end of the course, participants should have developed an appreciation for different epistemological and methodological perspectives on qualitative research and be able to make appropriate methodological and analytical choices.

    2) The participants should be able to consider a range of criteria to evaluate the quality of research (validity and reliability) and tactics to ensure that this quality is achieved.

    3) Part of the course will take the form of a workshop in which participants will develop or present their current project and discuss it with colleagues. At the end of the course, participants shall present a first draft of an empirical research paper including analysis of qualitative data.

  • Teaching


    The classes will be highly interactive, hands-on and discussion-oriented. This requires extensive student involvement and careful preparations prior to class. Participants will not only read about and talk about qualitative methods, but will also be expected to DO qualitative research.


    • An international team of active qualitative researchers from various fields (strategy, management, and marketing) will lead the course. The researchers bring in differential research experience from business contexts such as public health organizations, international corporations, entrepreneurial businesses, and consumer behavior.
    • Highly interactive, hands-on and discussion-oriented class that depends upon active student involvement. Assigned readings should be read prior to attending class.
    • Professors and participants will introduce topics and develop ideas together.
    • In-class discussions require active participation by all students.
    • Exercises in class will be based on student projects and student involvement.
    • A Facebook group will be used to establish contact and a discussion forum before, during, and after the course.

  • Required prerequisites

    Required prerequisites


    Students are recommended to take this course in combination with the course MET512NFB ¿ Qualitative Methods: Designing and Collecting Data for Qualitative Researech, May 6-11, 2013. The professors teaching this course are Professor Cele Otnes, University of Urbana-Champaign; Ass. Professor Ingeborg Astrid Kleppe and Professor Inger G. Stensaker, NHH-Norwegian School of Economics. Also contributing on student feedback: Professor Katarina Kaarbøe, NHH-Norwegian School of Economics.

  • Requirements for course approval

    Requirements for course approval

    In order to complete this course successfully, students must meet the following minimum criteria:

    • Do the readings and come to class prepared and with an open mind
    • Participate in class discussions
    • Work hard on the in-class and out-of-class assignments
    • Be responsive to feedback from instructors and other course participants
    • Make two presentations of their own work
    • Submit final course paper on time
    • Take responsibility for bringing their Learning to the Next Level

  • Assessment


    Individual Term Papers

    Participants are expected to develop an empirical paper (approx. 20 pages) which analyzes and interprets qualitative data (preferably the students own data set).


    • Presentation of paper draft final day of class week 2 (15 min)
    • Final paper: Due on August 31


  • Grading Scale

    Grading Scale

    Course grading (A-F) is based on the following assessments, weighted as indicated:

    Class participation and contribution 25%

    Course paper presentation and summary 25%

    Final course paper 50%

  • Computer tools

    Computer tools

    Ability to use the world-wide-web, library databases, word processing, e-mail, some knowledge in organizing data.


    Social media

    Instructors will set up a Linked-In(or Facebook) group for participants to get to know each other and for submissions

  • Semester


    Spring 2013


    Week 25: June 17-21 (Mon-Fri)

  • Literature


    The literature consists of three books + a reading package and online materials to conduct a `real-time' learning experience that blends theory, analysis, interpretation and collegial interaction.


    1.Cresswell, John , W. Qualitative Inquiry and Research Design. Choosing Among Five Approaches. Sage Publications, 2013.


    2.Pushkala Prasad (2005): Crafting Qualitative Research: Working In The Postpositivist Traditions, M-E. Sharp Inc, New York.


    3.Belk, R, Fischer, E. and Kozinets, R (forthcoming), "Getting started: How to Begin a Qualitative Research Process" in Qualitative Consumer and Marketing Research, Thousand Oaks CA: Sage, Chapter 2



    The articles (reading package) will be available on the course homepage on It's learning. NHH uses it's learning as the online teaching platform. Lecture notes, announcements, resources, and other related material will be posted on It¿s Learning. Each student has the responsibility to regularly check and download material from It's Learning.


    Recommended literature

    Cassell, C. & Symon, G. (eds.) The Practice of Qualitative Organizational Research: Core Methods and Current Challenges, Sage Publications.

    Recommended articles will be posted on It's Learning.


ECTS Credits
Teaching language

Course responsible

Ingeborg Kleppe, Associate Professor in Marketing, Dept. of Strategy & Management, NHH, ingeborg.kleppe@nhh.no


Inger G. Stensaker, Professor in Strategic Change, Dept. Of Strategy & Management, NHH, inger.stensaker@nhh.no


International Scholars (visiting):

Julia Balogun, Professor in Strategic Management, Lancaster Univ. Management School, UK


Eileen Fischer, Professor of Marketing & Entrepreneurship, Schulich School of Business, York University, Toronto, Canada


Also contributing on student feedback:

Katarina Kaarbøe, Professor in Management Control, Dept. of Accounting, Auditing and Law, NHH