Marketing Topics: Social Cognition

MAR522NFB Marketing Topics: Social Cognition

  • Topics

    Topics

    Topics

    1. Social perception and impression formation - Historical Overview
    2. Mental representation and memory
    3. Reasoning, judgment and automatic processing
    4. Expectancies and social interaction
    5. The affect - cognition interface.

     

     

  • Learning outcome

    Learning outcome

    This course is intended to provide an introduction to research in social cognition. Social cognition is the study of the cognitive underpinnings of social behavior and the ways in which we think about our social world.

     

  • Teaching

    Teaching

    The course is cancelled.
    Intensive course (week 36, Monday September 6 up to and including Friday September 10).

     

     

  • Assessment

    Assessment

    Term paper

     

  • Grading Scale

    Grading Scale

    Grading: Pass or fail

     

  • Computer tools

    Computer tools

    None

  • Semester

    Semester

    Cancelled

     

  • Literature

    Literature

    Articles.

Overview

ECTS Credits
5
Teaching language
English
Semester
Spring, Autumn

Course responsible

Russell H. Fazio, Ohio State University