Marketing Topics: Marketing Theories

MAR515 Marketing Topics: Marketing Theories

  • Topics

    Topics

    The purpose of this topic is to give the students a deeper insight into various theories and perspectives of marketing.

  • Teaching

    Teaching

    The course will have a research based approach with a high degree of student-teacher interaction.

  • Assessment

    Assessment

    Individual papers

  • Grading Scale

    Grading Scale

    Grading: Pass or Fail

  • Objective/course outline

    Objective/course outline

    The main objective of the course is to give the students a broad and up to date knowledge in central areas of marketing. Students may take one or more of the modules MAR505 - MAR508.

  • Computer tools

    Computer tools

    None

  • Semester

    Semester

    Not offered academic year 2011/2012

  • Literature

    Literature

    Selected articles and books.

Overview

ECTS Credits
5
Teaching language
English and/or Norwegian (depending on the students)
Semester
Autumn

Course responsible

Sigurd Troye, Department of Strategy and Management