Marketing Topics: International Marketing

MAR514 Marketing Topics: International Marketing

  • Topics

    Topics

    The essence of marketing is to facilitate exchanges of money, products and/or services. Thus, international marketing requires an interaction between firms and people of different nationalities and cultures. The doctoral seminar is designed to give students insight into selected research streams in international marketing. The major emphasis is on developing knowledge about phenomena, theories and methods relevant for international marketing. This will lead to identification of areas where research contributions can be made.

  • Teaching

    Teaching

    The course will have a research based approach with a high degree of student-teacher interaction.

  • Assessment

    Assessment

    Individual papers

  • Grading Scale

    Grading Scale

    Grading: Pass or fail.

  • Objective/course outline

    Objective/course outline

    ¿ Develop an understanding of international marketing as a domain of research

    ¿ Appreciate the context of international marketing as a domain of practice

    ¿ Acquire skills to conduct research in international marketing

  • Computer tools

    Computer tools

    None

  • Semester

    Semester

    Not offered academic year 2011/2012 

     

  • Literature

    Literature

    Selected articles and books.

Overview

ECTS Credits
5
Teaching language
English and/or Norwegian (depending on the students)
Semester
Autumn

Course responsible

Sigurd Troye, Department of Strategy and Management