MAR527NFB Marketing Topics: Contemporary Research Perspectives in Consumer Psychology
Judgment, Decision Making, and Attitude Measurement, Change and Persuasion
This course will focus on ways to approach the study of various aspects of consumer behavior with contemporary theories and methods in consumer and social psychological research.
The course will give students Insight into
1. different research approaches to knowledge creation in psychology and consumer behavior
2. experiential and hedonic issues in consumer research
3. factors influencing judgment and choice
4. metacognitive processes in attitude change and judgment
5. the roles of explicit and implicit
Participants will discuss and defend their perspectives by drawing on the set of assigned readings as well as other resources.
Knowledge - The candidate...
-will get a good and up-dated insight into important research approaches in consumer psychology/consumer behavior.
Competence - The candidate...
- will be able to contribute to knowledge creation in consumer psychology and consumer behavior.
Students must be prepared to present summaries and engage in class discussions.
Participants in the seminar will write one brief paper for each session. Course grade is based on two short or one long essays.
Intensive April 29-May 3
9.15 - 16, room MN444
A list of readings is available
- ECTS Credits
- Teaching language
Curtis P. Haugtvedt, Department of Marketing and Logistics/Department of Psychology, Ohio State University