Marketing Topics: Advances in Consumer Behavior

MAR518 Marketing Topics: Advances in Consumer Behavior

  • Topics

    Topics

    The main objective of this course is to provide overview and insight into recent advances in Consumer Behavior.

  • Teaching

    Teaching

    The course will have a research based approach with a high degree of student-teacher interaction.

  • Assessment

    Assessment

    Individual papers

  • Grading Scale

    Grading Scale

    Grading: Pass or fail

  • Semester

    Semester

    Not offered academic year 2011/2012 

     

  • Literature

    Literature

    Selected articles.

Overview

ECTS Credits
5
Teaching language
English and/or Norwegian (depending on the students)
Semester
Spring

Course responsible

Sigurd Troye, Department of Strategy and Management