MBM430 Global Business Venturing (expired)
The course focuses on the process of venture creation from the moment an entrepreneur identifies a business opportunity to the moment that the new venture has become a viable organization (defined as being cash flow positive and in a defensible market position).
The course is organized around three key themes:
I: Setting the Stage for your New Venture: An introduction to the course and to the central entrepreneurial process of establishing a viable new business venture. We will also discuss how new business opportunities are defined and identified.
II: Launching the New Venture: Transforming an idea or vision into an organizational entity through which people can create economic value. What specific market segments should you focus on? What role does planning play when you¿re still finding your way? How do you secure financing? How important is originality? How do you carve out a market niche? How should you deal with competitors and how should you relate to partners who might provide resources and legitimacy? We introduce students to a range of frameworks useful when identifying and selecting the elements necessary for building a business. Case studies will drive discussions, allowing students to explore the application of academic and analytical thinking in real situations.
III: Addressing Entrepreneurial Challenges: New ventures often fail because their founders are unable to overcome the many challenges of managing a new venture. To address this theme, we will use cases to explore key entrepreneurial challenges, including managing stakeholders, funding your company, growing the venture beyond the early sales, building the organization, and dealing with the change that success brings.
Throughout the entire course, guest speakers will share their insights, experiences and stories -successful and unsuccessful.
The culmination of the course is the course project presentation, giving your team an opportunity to present your project to fellow students, faculty and business professionals.
By the end of Global Business Venturing (GBV) participants should understand the key decisions, trade-offs, and challenges involved in launching a new venture to address new markets, building an organization, and making it succeed in a market space
Knowledge: upon successful completion, the student
- Will be familiar with perspectives on and challenges in global business venturing
- Understand the key decisions, trade-offs, and challenges involved in launching a new venture to address new markets, building an organization, and making it succeed in a market space
Skills. Upon successful completion the student can
- Reflect on the key decisions and trade-offs involved in launching a new business venture in terms of financing, marketing and building the organization
- As part of a team, write and present a business venture proposal to a team of investors
General competences: upon successful completion the student
- Should be more confident and competent in interacting in class through Q&A sessions and through preparing and participating in an investor pitch presentation
GBV offers a balanced portfolio of cases (historical and real-time), opportunities for individual reflection, class discussion, guest speakers and team project work, as detailed below.
- Readings and Cases: The materials used in the course will familiarize students with the many dimensions of the venture creation process. The session readings will provide ideas and suggest ways of thinking about the entrepreneurial challenges we will discuss in class. Students need to prepare cases and assignments thoroughly in order to get the most out of each session. Optional readings will allow you to explore particular topics further, should you so wish.
- Guest speakers: Entrepreneurship is a personal experience. Guest speakers will reflect on the issues they faced personally or while supporting founders and entrepreneurs in various parts of the start-up journey. Some of them will bring real-time issues to class. Others will bring their years of experience as entrepreneurs and mentors to discuss the challenges of engaging in an entrepreneurial career. The course will consist of lectures with a large number of global entrepreneurs and investors. Most sessions will consist of 2 hours guest lecture and 2 hours Q&A/discussion session. Students need to prepare for each session by submitting questions for the Q&A session in advance.
- Project-work: The course project is an important vehicle for developing first-hand insight into the entrepreneurial process. You will be given the opportunity, in teams, to present and discuss the development, challenges and robustness of your own venture idea. The output for all teams will be a final report all groups will present their work in class.
Requirements for course approval
Mandatory Attendance: Attendance in all classes is mandatory for this course. Exemptions for not attending a specific class can be obtained from the lecturer on a case by case basis. All students must submit questions for Q&A session in advance of each lecture.
The course approval is only valid in the semester obtained.
The course uses standard grading (A-F scale). There are three components to the final grade:
1- Course project in team, weight 50%,
2- Project presentation team grade, weight 25%: present to industry experts and faculty
3-Project presentation individual grade, weight 25%: present to industry experts and faculty
- ECTS Credits
- Teaching language
Helge Thorbjørnsen, Department of Strategy and Management