Entrepreneurship: 10 Weeks to Launch

NBD490 Entrepreneurship: 10 Weeks to Launch

Autumn 2020

  • Topics

    The course offers students extensive practical experience in building a new venture and preparing this startup so it is ready for launch. The students will engage in the process of opportunity recognition and evaluation, mobilizing resources, and preparing to launch their project. Students have full discretion on the business opportunity they wish to pursue, however:

    • the startup should have the purpose to create impact; and
    • we encourage students to work on topics with a social/sustainability angle

    To assist students in their choice, we provide a list with potential challenges they could address in their new venture.

    The course is divided in three connected modules:

    • Module 1: Identifying and evaluating a business opportunity.
      • Entrepreneurship and entrepreneurial opportunity
      • Analyzing the opportunity
      • Identifying your market
      • Testing ideas and creating a prototype
    • Module 2: Resource mobilization
      • Building and managing the team
      • Networking: using the external team
      • Naming your startup
    • Module 3:Preparing to launch
      • Building your business model
      • Business planning and budgetting
      • Preparing to scale
      • Demoday

  • Learning outcome

    Knowledge - upon successful completion the student

    • can demonstrate to have knowledge and understanding of central themes, theories, processes, tools and methodologies within entrepreneurship.
    • understands the uncertain nature of entrepreneurship and can related to academic knowledge in how to respond to this uncertainty.
    • has knowledge on how different actors in the entrepreneurial ecosystem can contribute to the success of a new business.

    Skills - upon successful completion the student can

    • respond effectively in environments that are characterized as uncertain.
    • apply new ideas, methods and ways of thinking in order to improve the performance
    • design strategies for pursuing, exploiting and further developing of new business opportunities. 
    • locate, select, and mobilize relevant resources to pursue exploit and further develop a business opportunity.
    • reflect on their own entrepreneurial practice and be aware of one’s personal strength and weaknesses.

    General competences - upon successful completion the student

    • can plan and execute a variety of tasks and projects that extend over time, alone and in a diverse group of individuals.
    • can communicate effectively in writing, orally and through other relevant forms of expression.
    • can exchange views and experiences with others with backgrounds in the field or organization theory and thereby contribute to the development of good practice.
    • consider the ethical and environmental issues and responsibilities that entrepreneurs and managers have to take into account when making decision

  • Teaching

    The course runs over a total of 10 full weeks where the students actively work on developing their own entrepreneurship project. The course is divided in the following activities

    • Project work, the student spend 80% of their time on working on their entrepreneurial project.
    • Once per week the student meet for a plenary session (online), where the students are introduced with theories, models and cases they can apply on their own startup.
    • Every second week, the group have to deliver a progress report

  • Restricted access

    Course is only open for students enrolled in the Gründerskolen 2020 and Social Entrepreneurship School 2020 program.

  • Credit reduction due to overlap

    NBD490 overlaps 100% with "Gründerskolen" and "Sosialt entreprenørskap".

  • Requirements for course approval

    • Active participation in the online plenary session.
    • Positive peer evaluation from other group members.

    Course approval is only valid for the semester it has been submitted.

  • Assessment

    The students will be assessed on the following three components:

    1. Final written project report (group-based).
    2. Final digital presentation in the form of a "demoday".
    3. Individual project diary.

    All components should be marked with pass in order to pass the course. 

    All parts of the assessment must be submitted in the same semester.

  • Grading Scale

    All three components are graded on a Pass/Fail. Students who do not fulfill their obligations can be assessed individually from the group.


ECTS Credits
Teaching language

Summer 2020: Week 21-Week 31

Course responsible

Professor Bram Timmermans, Department of Strategy and Management

Professor II Siri Terjesen, Department of Strategy and Management