NBD410 Corporate Entrepreneurship in the Digital Age
Spring 2019Autumn 2019
Large companies dominate in most developed markets, and they are the strongest recruiter of business students. Yet, many of those employees who are eager to implement their new ideas may discover that enthusiasm alone is of little help in a well-established organization. Others may find themselves unknowledgeable and uncomfortable in dealing with entrepreneurial colleagues. After all, neither the creation of new business within existing firms nor the transformation of organizations through innovation is an easy task. Corporate entrepreneurship requires knowledge and skills from various fields, including innovation management, strategy, leadership, psychology, and marketing.
This course combines recent research advancements with practical perspectives and is in a collaboration with Kogod School of Business at American University Washington, D.C. The presentation of relevant theories from various disciplines, guest lectures by practitioners, and practical exercises are the three core elements of the course. Students will carry out the main project work in mixed teams with students taking a corresponding course at Kogod School of Business who will be specifically selected for this course on a competitive basis. The main focus of this year's project work is digitalization. One of the most innovative Norwegian companies and Scandinavia's largest internet-based bank Sbanken will provide relevant real-life cases. The company will follow the development of cases, offering advice and evaluating ideas. Students will work on cases in groups of 4-5 persons from both educational institutions. The casework will require an active use of digital communication tools, such as Skype, e-mails, and social media. The cooperation also includes the one-week travel of NHH students to Washington, D.C., and AU students to Bergen. The final evaluation of the case will involve not only the evaluation of the case quality, but also the evaluation of ideation skills, presentation skills, and cooperation skills.
General themes of the course:
- Innovating/venturing within established firms; strategic renewal
- Overcoming resistance to change; advocacy of ideas
- Leading creative and entrepreneurial employees
- Building an entrepreneurial organization
- Doing corporate entrepreneurship on a global scale
Most lectures will consist of 3 parts: a theoretical introduction, a guest lecture, and a discussion between students, guest speakers, and teachers with the focus on making a link between theories and practices.
The opportunity of taking this course is limited to 20 students who will be selected based on their applications. Please see the "REQUIRED PREREQUISITES" section.
Knowledge - the candidate
- Has advanced knowledge about concepts and theories explaining corporate entrepreneurship
- Understands various types of innovation processes and organizational change
- Understands leadership of creative and entrepreneurial people
- Knows how to be a corporate entrepreneur, and how to deal with corporate entrepreneurs
- Has knowledge about digitalization as a challenge and an opportunity for corporate entrepreneurs
Skills - the candidate
- Is able to innovate within established organizations
- Can advocate own ideas
- Is able to overcome resistance to change
- Can build entrepreneurial organizations
General competence - the candidate
- Is able to think critically about paradigms and established perspectives
- Can identify and address challenges and opportunities with current economic and social trends
- Is able to work in intercultural groups across time and space
Lectures, classroom participation, project work, field trip
Credit reduction due to overlap
This course is identical to STR454, and there is a 100% credit reduction if you take both courses.
Requirements for course approval
At least 80% attendance in course activities; active participation in a group work
The course uses standard grading (A-F scale).
- Oral presentation of the project work in team (weight 50% for NHH students; 50% for AU students)
- NHH students: individual three-hour school exam (weight 50%); AU students: course paper (weight 50%)
Grading scale A - F.
Basic computer and communication tools
- ECTS Credits
- Teaching language
Spring. Not offered spring 2019.
Seidali Kurtmollaiev, Department of Strategy and Management