Cases in Strategy and Marketing

SOL14 Cases in Strategy and Marketing

  • Topics

    Topics

    The topics of this course center on developing critical analysis and decision-making skills, as well as presenting recommendations. The cases used in this course tend to have a marketing and strategy focus, but require analyzing problems cross-functionally.

    Marketing and strategy

    Assessment of key business issues

    Cross-functional issue analysis

    Critical decision-making and developing recommendations

    Presenting recommendations and fielding questions

  • Learning outcome

    Learning outcome

    The purpose of this course is to help students understand how to approach, solve and present business cases with an emphasis on marketing and strategy. Case analysis is intended to facilitate application of business concepts and theories to "real business" situations. By solving cases, students sharpen analytical thinking and critical decision-making skills. Students also improve presentation skills through presenting analysis and recommendations. By building a strong linkage between theories and "real business" issues, students will be better prepared to face business issues in their professional career.

    After completing the course, students should be able to:

    • Identify critical business issues
    • Analyze issues cross-functionally (i.e. marketing, finance, strategy, etc.)
    • Develop sound and comprehensive solutions to business issues
    • Competently present to business management

  • Required prerequisites

    Required prerequisites

     

  • Credit reduction due to overlap

    Credit reduction due to overlap

    Overlap with VOA044

  • Requirements for course approval

    Requirements for course approval

    Satisfactory presentation of three cases

    Participation in instructor led case discussions

  • Assessment

    Assessment

    Written take-home case exam counts 100% of course grade.

    Exams shall be written in English

  • Grading Scale

    Grading Scale

    Grading scale A - F.

  • Computer tools

    Computer tools

    The course homepage on its learning provides students with updates and messages.

  • Semester

    Semester

    Spring. Not offered 2017

  • Literature

    Literature

    Ellet, W. (2007). The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases. Boston: Harvard Business Press

     Selected cases and articles

Overview

ECTS Credits
7.5
Teaching language
English
Semester
Spring

Course responsible

Mark Pasquine, Department of Strategy and Management.